Executive / Sr. Executive – Business Development

Location: Chennai Experience: 3+ Years Employment Type: Full-Time Department: Business Development Job Overview We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market. The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities. This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth. Candidate Preferred 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role. Hands-on experience in B2B prospecting and outbound lead generation. Strong understanding of Account-Based Marketing and target-account identification. Experience using LinkedIn and other digital channels for prospecting. Good understanding of email outreach, cold calling, and lead-nurturing processes. Strong verbal and written communication skills. Ability to interact confidently with decision-makers and business stakeholders. Strong follow-up, relationship-building, and negotiation skills. Ability to work independently and achieve defined business development targets. Requirements Key Responsibilities Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities. Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential. Research organizations, decision-makers, business requirements, and potential opportunities. Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels. Build and maintain a healthy pipeline of qualified prospects. Connect and engage with key decision-makers to understand their business needs. Create personalized outreach strategies and communication for target accounts. Plan and execute account-specific lead-generation and engagement campaigns. Conduct regular follow-ups through calls, emails, LinkedIn, and other communication channels. Understand prospect requirements and coordinate with internal teams to propose relevant solutions. Schedule and conduct product/service demonstrations and client meetings. Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up. Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM. Track and report lead-generation, campaign, engagement, meeting, and conversion metrics. Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities. Monitor market trends, competitor activities, and potential target accounts to identify new business opportunities. Required Skills Account-Based Marketing (ABM) Business Development B2B Lead Generation B2B Business Development LinkedIn Lead Generation Social Media Outreach Email Marketing Cold Calling Prospecting & Client Engagement Lead Qualification Sales Pipeline Management CRM Management Campaign Management Product / Service Demonstration Sales Coordination Excellent Communication & Negotiation Skills