Senior Business Development Manager, EMEA — WGSN
About this role
WGSN is the global authority on consumer and trend forecasting. We help the world's leading brands create the right products, experiences and strategies for tomorrow's consumer. Our forecasts, data and advisory services power decision-making across fashion, beauty, consumer tech, interiors, food & drink and lifestyle industries.
Some sales roles are one call and a signature. This isn't one of them.
At WGSN, a single deal can mean winning over marketing, consumer insights and product/NPD teams inside the same organisation — finding the right people, building a case with each of them, and running a genuine consultative process (RFPs included) to get a $500m+-turnover business adopting our trend forecasting platform end to end. If you're good at that kind of selling — reading an organisation, mapping who actually needs to be won over, and threading a deal through several departments rather than one stakeholder — we want to talk to you.
What You'll Do
• Owning new business acquisition across EMEA — this is a hunting role, not account management.
• Selling WGSN's desktop subscription (our core product), plus our mindset consultancy and API offering, into large organisations across retail, FMCG, fashion, beauty, luxury, interiors and consumer tech.
• Mapping the buying group inside target accounts and multi-threading across departments to land and expand each deal.
• Running consultative sales cycles — demos, RFPs, negotiation — for six-figure subscription contracts.
• Working alongside a dedicated SDR to keep your pipeline full.
What We're Looking For
- 4+ years selling subscription, research, data or insight products — you might be at somewhere like Mintel, Euromonitor, Canvas8, Stylus or Business of Fashion today, or another business where the sale runs through a complex buying committee rather than a single decision-maker.
• A track record of multi-threading a deal across departments, not just closing with one champion.
• Comfort with consultative, multi-stakeholder sales cycles and RFPs — this isn't transactional SaaS selling.
• Fluent English; a second European language (French or German) is a plus.
• Genuine curiosity about the sectors we serve — retail, tech, beauty, interiors, hospitality and beyond.
Why Join WGSN?
WGSN is entering an exciting new growth phase, fuelled by strong investment and an ambitious five-year strategy centred on year-on-year expansion. Enterprise is a strategic priority as we move the business upstream, and this role offers real scope to shape how we build relationships with the world's largest brands — with the autonomy to influence strategy, a significant earning opportunity, and the chance to help build one of the highest-performing enterprise teams in the business.
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