EL Product Marketing Specialist
abb· TWABB ABB Ltd.
About this role
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilities
In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.
The work model for the role is: hybrid
This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales
You will be mainly accountable for:
In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.
The work model for the role is: hybrid
This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
- Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
- Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.
Qualifications for the role
- Ability to demonstrate your experience in / Have established skills / advanced skills / You have 2~5 years of experience in Semicon/Datacenter field.
- You are passionate about / you are captivated by / you are innovative around communication skills and Self-learning skills.
- Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Bachelor Degree in engineering field.
- You are at ease communicating in English.
- Knowledge of power quality and energy management.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Frequently Asked Questions
Is the salary disclosed for the EL Product Marketing Specialist position at abb?
The salary for this EL Product Marketing Specialist role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the EL Product Marketing Specialist position at abb located?
This EL Product Marketing Specialist role at abb is based in Kaohsiung City, Kaohsiung City, Taiwan/Chinese Taipei, Taipei City, Taipei City, Taiwan. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the EL Product Marketing Specialist role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a EL Product Marketing Specialist role in the TWABB ABB Ltd. department at abb.
Which team or department does the EL Product Marketing Specialist at abb belong to?
This EL Product Marketing Specialist position is part of the TWABB ABB Ltd. department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the EL Product Marketing Specialist position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the EL Product Marketing Specialist job at abb posted?
This EL Product Marketing Specialist position at abb was posted on Aug 18, 2026. Apply as soon as possible — early applications are often reviewed first.
EL Product Marketing Specialist
abb
You'll be redirected to abb's official application page on Workday.