EL Product Marketing Specialist

abb· CNABB_XM ABB (China) Ltd. Xiamen Branch
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📍 Xiamen, Fujian, ChinaFull time

About this role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

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Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: {onsite}

This role is contributing to the {Grid Components PM-ELDS product} in {Xiamen, China}. Main stakeholders are {ELDS}.

You will be mainly accountable for:

Market Intelligence & Analysis

  • Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.
  • Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time
Market Strategy & Go-to-Market Execution
  • Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies
  • Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement
Drive portfolio optimization
  • Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.
  • Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.
Cross-functional Leadership
  • Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making
  • Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization
  • Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration

Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.

Qualifications for the role

•             Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields

•             Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is preferred    

•             Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution

•             Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions

•             Knowledge of smart grid technologies, digital substations    

•             Excellent interpersonal skills to work with multiple internal and external stakeholders

•             Collaborative, solution-focused approach

•             Customer-focused mindset with demonstrated ability to take ownership of customer issues

•             Ability to work effectively in cross-functional teams and matrix organizations

•             Fluent in English written and verbal


More about us

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Frequently Asked Questions

Is the salary disclosed for the EL Product Marketing Specialist position at abb?
The salary for this EL Product Marketing Specialist role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the EL Product Marketing Specialist position at abb located?
This EL Product Marketing Specialist role at abb is based in Xiamen, Fujian, China. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the EL Product Marketing Specialist role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a EL Product Marketing Specialist role in the CNABB_XM ABB (China) Ltd. Xiamen Branch department at abb.
Which team or department does the EL Product Marketing Specialist at abb belong to?
This EL Product Marketing Specialist position is part of the CNABB_XM ABB (China) Ltd. Xiamen Branch department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the EL Product Marketing Specialist position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the EL Product Marketing Specialist job at abb posted?
This EL Product Marketing Specialist position at abb was posted on Sep 9, 2026. Apply as soon as possible — early applications are often reviewed first.
EL Product Marketing Specialist
abb
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