EL Product Marketing Specialist

abb· COABS ABB Colombia Ltda
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📍 Bogota, Cundinamarca, ColombiaFull time

About this role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager ELSB/ELSP

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Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies aligned with the global product strategy for the assigned area to meet business objectives. Each day, you will implement marketing activities and support the Sales organization in driving sales for respective products. You will also showcase your expertise by driving sales efficiency through appropriate product knowledge and training.

The work model for the role is: hybrid

This role is contributing to the Electrification Business in Colombia. Main stakeholders are busducts, motor control centers, and low-voltage panel boards.

You will be mainly accountable for:
  • Ensuring efficient marketing activities and a strong value proposition to customers by using effective promotional techniques.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.
  • Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group.
  • Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.

Our team dynamics
You will join a dynamic and high-performing team, where you will be able to thrive.
 
Qualifications for the role
  • You enjoy working with installers, panel builders, and end users.
  • You have at least 5 years of experience working with busducts and low-voltage panels.
  • Possess an enhanced knowledge of low- and medium-voltage products.
  • You are passionate about technical activities, marketing, and sales.
  • Degree in electrical engineering
  • You are at ease communicating in Spanish and English.
  • You hold a current professional license valid in Colombia.

 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Frequently Asked Questions

Is the salary disclosed for the EL Product Marketing Specialist position at abb?
The salary for this EL Product Marketing Specialist role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the EL Product Marketing Specialist position at abb located?
This EL Product Marketing Specialist role at abb is based in Bogota, Cundinamarca, Colombia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the EL Product Marketing Specialist role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a EL Product Marketing Specialist role in the COABS ABB Colombia Ltda department at abb.
Which team or department does the EL Product Marketing Specialist at abb belong to?
This EL Product Marketing Specialist position is part of the COABS ABB Colombia Ltda department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the EL Product Marketing Specialist position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the EL Product Marketing Specialist job at abb posted?
This EL Product Marketing Specialist position at abb was posted on Sep 10, 2026. Apply as soon as possible — early applications are often reviewed first.
EL Product Marketing Specialist
abb
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