EL Product Marketing Specialist

abb· CNABB_XM ABB (China) Ltd. Xiamen Branch
Apply Now ↗
📍 Xiamen, Fujian, ChinaFull time

About this role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

__

Your role and responsibilities

Drive market-driven product strategy and go-to-market execution, ensuring product-market fit and revenue growth through deep customer insights and cross-functional alignment.

Main Accountabilities

  • Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Develops and implements annual marketing plan in conjunction with GIS products.
  • Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
  • Create demand through technical promotion, provide solutions and a value base selling approach.
  • Understands customer needs and drive portfolio optimization and make Roadmap proposal

Requirements

  • Education Background: Major in Electrical/Engineering related
  • Working Experience: 3+ years of product or marketing relevant experience
  • Position Knowledge/Skills: Fluent on English both in written and oral  
  • Personality: Good communication and interpersonal skills expected, and with good teamwork spirit

More about us

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Frequently Asked Questions

Is the salary disclosed for the EL Product Marketing Specialist position at abb?
The salary for this EL Product Marketing Specialist role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the EL Product Marketing Specialist position at abb located?
This EL Product Marketing Specialist role at abb is based in Xiamen, Fujian, China. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the EL Product Marketing Specialist role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a EL Product Marketing Specialist role in the CNABB_XM ABB (China) Ltd. Xiamen Branch department at abb.
Which team or department does the EL Product Marketing Specialist at abb belong to?
This EL Product Marketing Specialist position is part of the CNABB_XM ABB (China) Ltd. Xiamen Branch department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the EL Product Marketing Specialist position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the EL Product Marketing Specialist job at abb posted?
This EL Product Marketing Specialist position at abb was posted on Sep 15, 2026. Apply as soon as possible — early applications are often reviewed first.
EL Product Marketing Specialist
abb
Apply for this role ↗

You'll be redirected to abb's official application page on Workday.