Director, Marketing

lalamove· Functional office - Marketing Team
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📍 Hong Kong SARFull time

About this role

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as Director Marketing.   Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets.  We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.

What we seek:

    • Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets 

    • Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner

    • Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

      • Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team  

      • Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization

      • Data-Driven mindset:  Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data

      • Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do:

    • Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels

    • Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

    • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

    • Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.

    • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations

    • Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

    • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.

    • Create processes and operating procedures between market and functional teams.

    • Undertake continuous analysis of the competitive environment and consumer trends

What you will need:

    • Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs

    • Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures

    • Extremely familiar with the concept of integrated marketing campaigns. 

    • Experience in leading marketing planning and budgeting processes.

    • Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus

    • Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc

    • Experience in leading international / multi-cultural teams

Frequently Asked Questions

Is the salary disclosed for the Director, Marketing position at lalamove?
The salary for this Director, Marketing role at lalamove is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Director, Marketing position at lalamove located?
This Director, Marketing role at lalamove is based in Hong Kong SAR. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Director, Marketing role at lalamove full-time or part-time?
This is listed as a Full time position. It is posted as a Director, Marketing role in the Functional office - Marketing Team department at lalamove.
Which team or department does the Director, Marketing at lalamove belong to?
This Director, Marketing position is part of the Functional office - Marketing Team department at lalamove. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director, Marketing position at lalamove?
Click the "Apply Now" button on this page. You will be redirected to lalamove's official application portal hosted on lever where you can submit your application directly.
When was the Director, Marketing job at lalamove posted?
This Director, Marketing position at lalamove was posted on Aug 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Director, Marketing
lalamove
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