Director Demand Generation

hyland· Marketing
Apply Now ↗
📍 USFULL TIME

About this role

Overview

Job Description

The Director Demand Generation for Industry Markets is responsible for driving pipeline performance across Hyland’s priority industry segments including Insurance Government/Education and Financial Services. This role defines and executes segment-specific demand generation strategies that align to revenue goals market opportunity and go-to-market priorities.

This leader owns pipeline creation and progression within their assigned verticals partnering closely with Sales Product Marketing Partner Marketing and central marketing teams to deliver measurable business outcomes.

Responsibilities

Pipeline Ownership & Growth Execution

  • Own pipeline creation and progression across assigned verticals (Insurance Gov/Ed FSI)
  • Translate company revenue goals into vertical-specific demand plans targets and investment priorities
  • Partner with Sales to align on pipeline targets account coverage and growth opportunities
  • Drive visibility into marketing’s contribution to vertical pipeline and revenue outcomes

Vertical Demand Generation Strategy & Execution

  • Define and execute end-to-end demand generation and Field Marketing strategies tailored to each vertical’s buying dynamics and customer needs
  • Activate integrated industry-specific full-funnel programs including digital campaigns account focused activities and field initiatives
  • Drive continuous improvement in campaign performance engagement and conversion across vertical audiences

Sales Alignment & Account-Based Execution

  • Align demand generation execution to vertical sales coverage models and account strategies
  • Partner closely with Sales leaders to drive shared ownership of pipeline and conversion outcomes
  • Enable account-based and segment-specific strategies to increase relevance within target accounts
  • Support pipeline acceleration through coordinated marketing SDR and sales engagement

Cross-Functional Integration & Operating Model

  • Partner with:
    • Global Campaigns to leverage scalable programs
    • Product Marketing to ensure strong vertical messaging and positioning
    • Marketing Operations for reporting insights and performance tracking
    • Digital and Web teams to support campaign execution and conversion

Performance Optimization & ROI

  • Monitor and optimize pipeline performance campaign effectiveness and marketing ROI across verticals
  • Identify inefficiencies and opportunities to improve targeting messaging and channel performance
  • Leverage data and insights to improve demand generation effectiveness and investment allocation

Minimum Qualifications

  • 10+ years of experience in B2B marketing with a focus on demand generation field marketing or growth roles
  • Proven track record of driving pipeline and revenue outcomes within industry segments or vertical-based marketing models
  • Experience supporting Sales organizations and aligning to account-based and segment-driven strategies
  • Strong expertise in:
  • Experience working within a global matrixed marketing organization
  • Strong cross-functional collaboration and stakeholder management skills
  • Analytical mindset with ability to translate data into action
  • Bachelor’s degree required
  • Demand generation and pipeline management
  • Industry/vertical marketing strategy (Insurance Public Sector Financial Services preferred)
  • Digital marketing integrated campaigns and ABM
  • Field marketing and account engagement strategies
  • Performance measurement reporting and ROI optimization

Frequently Asked Questions

Is the salary disclosed for the Director Demand Generation position at hyland?
The salary for this Director Demand Generation role at hyland is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Director Demand Generation position at hyland located?
This Director Demand Generation role at hyland is based in US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Director Demand Generation role at hyland full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Director Demand Generation role in the Marketing department at hyland.
Which team or department does the Director Demand Generation at hyland belong to?
This Director Demand Generation position is part of the Marketing department at hyland. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director Demand Generation position at hyland?
Click the "Apply Now" button on this page. You will be redirected to hyland's official application portal hosted on icims where you can submit your application directly.
When was the Director Demand Generation job at hyland posted?
This Director Demand Generation position at hyland was posted on Jul 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Director Demand Generation
hyland
Apply for this role ↗

You'll be redirected to hyland's official application page on icims.