Digital Marketing Specialist
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Digital Marketing Specialist
Weekday AI· Weekday's Client via platform
About this role
This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)
Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.
Key Responsibilities
- Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
- Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
- Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
- Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
- Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.
Qualifications
- 1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
- Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
- Demonstrated understanding of how campaigns change when a budget grows five or ten times.
- Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
- Experience with campaigns for a US audience (Good to have).
- Experience with LinkedIn Ads or Reddit Ads (Good to have).
- Working knowledge of SEO (Good to have).
Benefits & Perks
- Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
- Opportunity to own two markets (India and the US) instead of a single campaign line.
Required Skills
Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing
Must-have skills
Performance Marketing, Google Ads, Meta Ad
Good-to-have skills
Google Analytics, SEO
Frequently Asked Questions
What is the salary for the Digital Marketing Specialist role at Weekday AI?
The listed salary for this Digital Marketing Specialist position at Weekday AI is INR 600K–800K. This is an Full time role.
Where is the Digital Marketing Specialist position at Weekday AI located?
This Digital Marketing Specialist role at Weekday AI is based in Bengaluru, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Specialist role at Weekday AI full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Marketing Specialist role in the Weekday's Client via platform department at Weekday AI.
Which team or department does the Digital Marketing Specialist at Weekday AI belong to?
This Digital Marketing Specialist position is part of the Weekday's Client via platform department at Weekday AI. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist position at Weekday AI?
Click the "Apply Now" button on this page. You will be redirected to Weekday AI's official application portal hosted on workable where you can submit your application directly.
When was the Digital Marketing Specialist job at Weekday AI posted?
This Digital Marketing Specialist position at Weekday AI was posted on Oct 6, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist
Weekday AI · 💰 INR 600K–800K
You'll be redirected to Weekday AI's official application page on workable.