Digital Marketing Specialist

Company Description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and automotive industry. Sika has subsidiaries in 103 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and vehicle industries toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.7 billion in 2024.  Since 1998, Sika AG is present in Korea through its subsidiary Sika Korea Ltd. which employs more than 90 people and has branch offices in Ansung.

Job Description

• Manage LinkedIn, Instagram channel social media (organic) and YouTube Channel
• Develop video/ multimedia contents and distribute across digital channels
• Plan and execute influencer marketing and enhance influencer endorsement (both Construction & Industry sector)
• Develop aftermarket partner toolkits and support promotional content/events/trainings to enhance partner marketing.  
• Drive website SEO/SEM strategies, managing Search Engine keyword Ad, paid social Ad campaigns.
• Engage in Sika Korea website contents (Automotive & Industry focused) redesign project and maintain/update related web contents

Qualifications

• 3+ years of experience in social media management (organic/paid) and keyword/search ads
• Practical experience with SEO, SEM, paid ads, and analytics tools.
• Experience in influencer marketing or partner marketing programs
• Excellent communication and project management skills
• Experience in B2B marketing or industrial / Automotive industry marketing
• Working experience in advertising/digital marketing agency
• Familiarity with Adobe Experience Manager (AEM), Content development tools (Canva, video editing or similar platforms), Web performance tool (Google Analytics), PowerBI, Sales Force/Pardot.
• Experience using Meta Ads Manager, LinkedIn Campaign Manager, Google /Naver Search Ads
• Experience collaborating with regional/global teams in multinational companies

Additional Information

• Innovative and Strong team-worker
• Proficiency in English (both writing and speaking), EN to KO writing
• Self-motivated and self-performance management
• Cross-functional collaboration and smooth communication skills bridging between internals to partners/external stakeholders

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training.  We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.