Demand Generation Specialists

About This Role

What You'll Do

ABM Strategy & Planning

• Support the development and execution of ABM programs aligned with ICP, target-account lists, and sales priorities.
• Define and refine account segmentation and prioritisation in partnership with Sales and RevOps.
• Develop account-level messaging frameworks and campaign strategies across different funnel stages.
• Execute structured ABM plays across one-to-one, one-to-few, and one-to-many account tiers.
• Research target accounts, business triggers, industry trends, and key pain points to identify relevant engagement opportunities.
• Map key stakeholders and buying committees within target accounts and tailor engagement strategies by persona.

Campaign Execution

• Build and execute multi-channel ABM campaigns across email, LinkedIn, content, events, webinars, and other relevant channels.
• Develop personalised campaigns and messaging based on account characteristics, business priorities, and engagement signals.
• Coordinate with content and creative teams to develop relevant assets for target accounts.
• Manage campaign timelines, execution, coordination, and quality across ABM programs.
• Continuously test and optimise messaging, channels, audiences, and campaign approaches.

Sales Alignment

• Partner closely with Sales and SDR teams to align on target accounts, account priorities, engagement signals, and handoff criteria.
• Provide Sales with relevant account intelligence, stakeholder insights, engagement history, and campaign context.
• Maintain a regular feedback loop with Sales on account health, campaign response, and opportunity progression.
• Identify opportunities to support Sales in accelerating engagement within priority accounts.
• Work with Sales to ensure ABM activities are aligned with pipeline and revenue objectives.

Analytics & Optimisation

• Track and report on ABM performance across account engagement, qualified meetings, opportunity creation, pipeline influence, conversion, and account progression.
• Monitor intent data, buying signals, engagement trends, and account-level activity to prioritise efforts.
• Analyse campaign performance and identify opportunities to improve targeting, messaging, and conversion.
• Build and maintain reporting that provides clear visibility into ABM contribution to the sales pipeline.
• Use data to make informed decisions and continuously improve ABM program effectiveness.

Technology & Operations

• Manage and optimise GTM and marketing tools used for account research, targeting, personalisation, outreach, and measurement.
• Hands-on experience with tools such as Clay, Apollo, HubSpot, or similar platforms is preferred.
• Use AI-powered tools and workflows to improve account research, personalisation, campaign execution, and marketing efficiency.
• Maintain data quality, account hygiene, and accurate account/contact information across relevant platforms.
• Identify opportunities to automate repetitive ABM and GTM workflows.

What We're Looking For

• 1–3 years of experience in Account-Based Marketing, Demand Generation, Growth Marketing, or a closely related B2B marketing role.
• Experience working in a B2B technology, SaaS, fintech, or enterprise-focused environment.
• Hands-on experience executing ABM campaigns across multiple accounts, channels, and funnel stages.
• Strong understanding of ICP, account segmentation, sales funnels, lead nurturing, and customer journeys.
• Experience with account research, stakeholder identification, and personalised marketing.
• Working knowledge of GTM and marketing platforms such as Clay, Apollo, HubSpot, or similar tools.
• Experience using intent data, account signals, CRM data, and campaign analytics to guide decisions.
• Strong understanding of how Marketing and Sales work together to generate and progress pipeline.
• Demonstrated ability to use AI tools to improve research, personalisation, campaign execution, and productivity.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Clear and structured communication skills with the ability to collaborate effectively across Marketing, Sales, SDR, and RevOps teams.

Nice to Have

• Experience in a SaaS or fintech organisation.
• Exposure to enterprise or mid-market B2B sales motions.
• Experience working with international or regional GTM programs.
• Familiarity with intent-data or ABM platforms such as 6sense, Demandbase, ZoomInfo, or similar.
• Experience building automated workflows using AI or no-code/low-code GTM tools.

What Makes You a Strong Fit

• You think in terms of accounts, buying committees, and pipeline, not just campaigns and clicks.
• You understand how to identify the right accounts and create relevant engagement strategies for them.
• You are comfortable working closely with Sales and adapting campaigns based on real-time feedback.
• You use data and account signals to decide where to focus your efforts.
• You are hands-on and comfortable moving from strategy to execution.
• You bring structure to ABM programs without making them rigid or slow to adapt.
• You proactively explore AI and automation to improve the efficiency and scale of your work.
• You take ownership of outcomes and are comfortable being measured on business impact.

Why This Role Matters

Why Join Us

• Own and execute ABM programs with direct visibility into pipeline and sales outcomes.
• Work closely with Sales, Marketing, and RevOps on high-value enterprise accounts.
• Gain hands-on exposure to modern GTM tools, AI workflows, and data-driven marketing.
• Operate in a fast-paced fintech SaaS environment with a global market focus.
• Have meaningful ownership across strategy, execution, analytics, and optimisation.
• Build expertise in modern B2B SaaS ABM and grow with a scaling global GTM organisation.