CRM Specialist

cartrawler· Trading
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📍 DublinPermanent

About this role

Tech that takes you places

We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.

As part of this role you will be responsible for delivering high-impact CRM and loyalty campaigns for strategic partner accounts or brands within a Trading Squad, driving customer engagement, loyalty and commercial outcomes. You will ensure campaign excellence and execution at scale, using data-driven insights, testing and marketing best practices to improve customer engagement, retention, loyalty and commercial outcomes.

What you’ll do as a CRM Specialist

    Campaign Execution & Delivery

    • Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and customer objectives.
    • Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
    • Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner marketing tools.
    • Ensure campaign quality and consistency across audience selection, customer journeys, landing pages, compliance and partner requirements.
    • Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.

      • CRM & Loyalty Data & Insights

      • Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
      • Analyse campaign performance and loyalty data to optimise future activity.
      • Turn campaign insights into commercially focused recommendations.
      • Define, monitor and report on CRM & loyalty KPIs including engagement, retention, conversion and revenue.
      • Deliver regular performance reporting to internal squads and partners.

        • Quality Assurance & Continuous Improvement

        • Conduct quality assurance across CRM and loyalty campaigns to ensure an excellent customer experience.
        • Act as the key liaison between partners and internal teams to align CRM, loyalty and commercial objectives.
        • Identify opportunities to improve campaign execution, processes and operational efficiency.
        • Champion CRM and loyalty best practice across lifecycle marketing and partner engagement.

          • CRM & Loyalty Testing & Innovation

          • Support CRM and loyalty initiatives that improve engagement, retention and commercial performance.
          • Plan, execute and analyse A/B and multivariate testing programmes.
          • Identify opportunities to enhance loyalty propositions, automation and lifecycle journeys.
          • Collaborate with Revenue Enablement, BI, Marketing Technology and Commercial teams to scale successful initiatives.

            • Stakeholder Collaboration & Communication

            • Build strong relationships with airline and travel partners as the CRM & Loyalty expert.
            • Understand partner loyalty programmes, customer strategies and commercial priorities.
            • Translate partner requirements into clear briefs for CRM, Campaign, Merchandising and Design teams.
            • Advise internal teams and partners on CRM, lifecycle marketing and loyalty best practices.
            • Partner with CRM, Loyalty, Revenue Enablement and Commercial teams to identify new opportunities.
            • Share industry trends, loyalty insights and CRM best practices across the business.

              • Continuous Improvement & Knowledge Sharing

              • Improve CRM processes and partner integrations to enhance campaign delivery.
              • Identify and implement new CRM and loyalty capabilities that create partner value.
              • Share knowledge and best practices across the CRM team.
              • Mentor and support colleagues where appropriate.

What you'll bring to the team

    Qualifications

    • Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience.
    • Salesforce Marketing Cloud certifications are an advantage.
    • CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable.
    • Fluent English.

      • Experience

      • 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel.
      • Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms.
      • Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns.
      • Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
      • Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
      • Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
      • Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations
Go on, give it a go!
We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.
At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.
 
Hybrid Working & Eligibility: Our hybrid working policy requires employees to work onsite at our CarTrawler Dublin office a minimum of 2 days per week.
 
Applicants must have an existing right to work in Ireland without the requirement for employment permit sponsorship to be considered for this role.

Frequently Asked Questions

Is the salary disclosed for the CRM Specialist position at cartrawler?
The salary for this CRM Specialist role at cartrawler is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM Specialist position at cartrawler located?
This CRM Specialist role at cartrawler is based in Dublin. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the CRM Specialist role at cartrawler full-time or part-time?
This is listed as a Permanent position. It is posted as a CRM Specialist role in the Trading department at cartrawler.
Which team or department does the CRM Specialist at cartrawler belong to?
This CRM Specialist position is part of the Trading department at cartrawler. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM Specialist position at cartrawler?
Click the "Apply Now" button on this page. You will be redirected to cartrawler's official application portal hosted on lever where you can submit your application directly.
When was the CRM Specialist job at cartrawler posted?
This CRM Specialist position at cartrawler was posted on Oct 7, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Specialist
cartrawler
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You'll be redirected to cartrawler's official application page on Lever.