CRM Manager (Planning), 1:1 Fan Engagement Marketing
EXL Talent Acquisition Team
CRM Manager (Planning), 1:1 Fan Engagement Marketing
About this role
We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
The CRM Manager will be responsible for executing omni-channel marketing campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, Digital Media, and external agencies / vendors.
Manage and execute marketing journeys from initial strategy review to deployment with a focus on outbound marketing channels (e.g. email, SMS, push, onsite/app).
Define business requirements for marketing campaigns including but not limited to audience, channel, flighting, and measurement details.
Optimize campaign targeting, flighting, and targets using insights and analytics.
Organize and maintain digital materials, calendars, deadlines, risks across various orchestration and project management platforms.
Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate campaign results, and delegate next steps accordingly.
Bachelor’s degree with at least 4 years of similar or relevant work experience.
Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, orchestration).
Passionate about digital strategy, digital transformation, marketing automation
Familiarity with Adobe platform (AEP, AJO, CJA) a plus.
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Keen attention to detail
Strong project and time management skills with high standards of accuracy and organization
Proven ability to collaborate and manage multiple projects within tight deadlines
Passion for innovation and solving difficult challenges
Passion for sports is a plus
Frequently Asked Questions
Is the salary disclosed for the CRM Manager (Planning), 1:1 Fan Engagement Marketing position at EXL Talent Acquisition Team?
The salary for this CRM Manager (Planning), 1:1 Fan Engagement Marketing role at EXL Talent Acquisition Team is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM Manager (Planning), 1:1 Fan Engagement Marketing position at EXL Talent Acquisition Team located?
This CRM Manager (Planning), 1:1 Fan Engagement Marketing role at EXL Talent Acquisition Team is based in New York, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the CRM Manager (Planning), 1:1 Fan Engagement Marketing position at EXL Talent Acquisition Team?
Click the "Apply Now" button on this page. You will be redirected to EXL Talent Acquisition Team's official application portal hosted on oraclecloud where you can submit your application directly.
When was the CRM Manager (Planning), 1:1 Fan Engagement Marketing job at EXL Talent Acquisition Team posted?
This CRM Manager (Planning), 1:1 Fan Engagement Marketing position at EXL Talent Acquisition Team was posted on Oct 14, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Manager (Planning), 1:1 Fan Engagement Marketing
EXL Talent Acquisition Team
You'll be redirected to EXL Talent Acquisition Team's official application page on oraclecloud.