Corporate Relations Director, Thailand

Corporate Relations Director, Thailand

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the ​​​Corporate Relations Function

Purpose of the Role

The CRD is responsible for shaping our policy and reputational environment to
protect our license to operate, unlock long-term growth and enhance Diageo’s
reputation.
Reporting directly to the Corporate Relations director for Southeast Asia, the role is responsible for executing the Global CR Strategy within the local context of the Thailand market.
It is a trusted partner to the Thailand General Manager, the leadership team and
other functional heads in the execution of the Global CR Strategy, locally adapted where needed to ensure it is relevant and impactful to the local context and the market’s strategic priorities.

Role Responsibilities

1. Navigate and shape the external policy and regulatory environment to
protect and enable Diageo's long-term growth in Thailand. Lead
proactive engagement with government, regulators, industry
associations, and other key stakeholders to influence policy outcomes,
mitigate business risks, and unlock commercial opportunities across
excise and customs, international trade and market access, alcohol
regulation, and public health policy. Specific to Thailand, this means:

• Shape the future regulatory landscape by influencing the development of subordinate regulations under the Alcohol Beverage Control Act, enabling responsible marketing/commercial communications while safeguarding Diageo's license to operate.
• Drive licensing and zoning reform by advocating for a modernized regulatory framework that supports responsible retailing and unlocks strategic commercial opportunities. 
• Advance tariff liberalization, including through Thailand–UK economic cooperation and broader FTA initiatives, to improve market access, strengthen Thailand's competitiveness, and support Diageo's long-term growth.

2. Deliver internal and external corporate communications. This includes
Diageo’s cultural transformation agenda (purpose, behaviours), media
relations, communications support to public policy and society
campaigns, and issues and crises comms.

3. Develop and implement society agenda consistent with Diageo’s Spirit
of Progress strategy where the main focus in Thailand is promoting
positive and responsible drinking, particularly in partnership with the
wider industry, government and other stakeholders.

4. Own and build trusted stakeholder relationships including government,
trade associations and other industry bodies, social aspects
organisations and civil society / NGOs.

Qualifications and Experience Required

• 10+ years in CR/relevant roles ideally in highly regulated sectors for a multinational, large organisation, trade association or agency
• Strong leadership experience: partnering with senior business leaders (including at MD/GM level), leading small agile CR teams and ability to execute through trade associations
• Ability to operate in matrix structure, including successfully implementing global strategies/initiatives at local market level, highly preferred
• Strong capabilities and background in public policy, government relations and/or strategic communications 

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.