Client Delivery Manager
databeat
CDP, Audience and Marketing Specialist
databeat· Media
About this role
Role Summary:
We are seeking an experienced CDP & Audience Activation Specialist with strong experience in digital marketing, audience segmentation, customer data, and marketing technology platforms.
The ideal candidate should understand how to translate customer data into meaningful audience segments and activate those audiences across different marketing platforms. The candidate will work closely with marketing teams and the technical CDP team to drive CDP adoption and deliver measurable marketing value.
Technical & Functional Expertise
Customer Data Platforms (CDP), Audience Segmentation & Activation, Digital Marketing, Customer Data & Identity, Hightouch, Amplitude, Piano, Zephr, Airship, Sailthru, Marketing Automation, Audience Analytics, First-Party Data Activation
Key Responsibilities
• Work with marketing teams to understand business objectives and translate them into audience segmentation and activation strategies.
• Build and define audience segments using customer, behavioral, content, and engagement data.
• Understand the end-to-end process from data → segmentation → audience creation → activation → campaign measurement.
• Work with the CDP/data engineering team to understand available data and identify opportunities to leverage it for marketing use cases.
• Support and advise teams on platforms such as Hightouch, Amplitude, Piano, Zephr, Airship, and Sailthru, including their capabilities and limitations.
• Evaluate the existing CDP and MarTech ecosystem and recommend improvements, consolidation, or better ways of using the available tools.
• Drive CDP adoption across marketing teams by identifying relevant use cases and demonstrating the value of customer data.
• Support known and anonymous audience use cases, including audience identifiers and activation approaches.
• Lead client discussions, workshops, presentations, and solution discussions with marketing stakeholders.
Requirements
• 5+ years of experience in Digital Marketing, CDP, Audience Management, MarTech or related fields.
• Strong understanding of audience segmentation, customer data, audience activation, and digital marketing.
• Experience working with one or more CDP, audience, or marketing activation platforms such as Hightouch, Piano, Zephr, Segment, Adobe Experience Platform, or similar.
• Understanding of the complete audience activation lifecycle from segmentation through campaign activation and measurement.
• Experience working with marketing and technical teams to translate business requirements into actionable solutions.
• Strong understanding of marketing objectives, KPIs, customer journeys, and audience strategies.
• Excellent communication, presentation, client-facing, and stakeholder management skills.
• Strong analytical and problem-solving abilities with the capability to recommend practical solutions.
• Bachelor's or Master's degree in Marketing, Business, Computer Science, Engineering, or a related field.
Shift Timings: US - Shift
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
Frequently Asked Questions
Is the salary disclosed for the CDP, Audience and Marketing Specialist position at databeat?
The salary for this CDP, Audience and Marketing Specialist role at databeat is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CDP, Audience and Marketing Specialist position at databeat located?
This CDP, Audience and Marketing Specialist role at databeat is based in Hyderabad, TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the CDP, Audience and Marketing Specialist role at databeat full-time or part-time?
This is listed as a FULL TIME position. It is posted as a CDP, Audience and Marketing Specialist role in the Media department at databeat.
Which team or department does the CDP, Audience and Marketing Specialist at databeat belong to?
This CDP, Audience and Marketing Specialist position is part of the Media department at databeat. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CDP, Audience and Marketing Specialist position at databeat?
Click the "Apply Now" button on this page. You will be redirected to databeat's official application portal hosted on keka where you can submit your application directly.
When was the CDP, Audience and Marketing Specialist job at databeat posted?
This CDP, Audience and Marketing Specialist position at databeat was posted on Sep 4, 2026. Apply as soon as possible — early applications are often reviewed first.
CDP, Audience and Marketing Specialist
databeat
You'll be redirected to databeat's official application page on keka.