AVP, Specialist, Customer Segment, Consumer Banking (BC0128)

Job Description — AVP, Business Management, Customer Segment Management

Division: Consumer Banking Group, Taiwan

Location: Taiwan

Reporting to: SVP, Team Head, Affluent & High Net Worth (HNW) Segment

Business Function

As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, lending solution, insurance, credit cards .etc to help our customers realize their dreams and aspirations at every life stage. Our commitment is to be the Bank of Choice in Wealth Management in Taiwan.

Responsibilities

1. Segment Strategy & Planning

• Support formulation and refinement of segment strategies.
• Translate Strategic priorities into actionable business plans and initiatives.
• Identify growth opportunities across customer lifecycle (acquisition, deepening, retention)

1. Business performance Management
   • Monitor and track key performance metrics e.g. # of clients across segment, # of qualified clients across segment, NTB, AUM, revenue .etc.
   • Prepare regular business reviews material and management reports.
   • Analyze performance gaps and propose actionable improvements.
2. Campaign & initiatives Execution

• Liaise with stakeholder to drive end-to-end execution of segment campaign/initiatives e.g. NTB initiatives, NNM campaign .etc.
• Partner with Marketing and Sales teams to ensure effective rollout.
• Track campaign effectiveness.

1. Customer Proposition & Journey Enhancement

• Support development of differentiated value propositions across segments
• To assist the enhancement of client journey including onboarding investment experience and servicing model.
• Work with Digital team on platform and online experience improvements.

Requirements

• 7-10 years of experience in Wealth Management, Retail Banking, Private Banking is required.
• Experience in business management, strategy, or sales support function is preferred.
• Familiar with segment business models (Affluent/HNW) is preferred.
• Understanding of investment products and wealth solutions is preferred.
• Strong analytical skills and data-driven mindset.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple initiatives simultaneously.
• Strong execution capability with attention to details.

Location:

Job:

Schedule:

Employee Status: