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REI

Sporting & Recreational Equipment Retail

Founded: 1938
Headquarters: 220 Yale Ave N, Seattle, WA 98109, USA
Overview
Location
Washington, United States
Headquarter
220 Yale Ave N, Seattle, WA 98109, USA
No of Employees
16000
Industry
Sporting & Recreational Equipment Retail
Company Type
Private Company
Founded
1938
CEO
Eric Artz
Codes
SIC Code 56,561 | NAICS Code 45,459
Annual Revenue
3.85 Billion USD
Total Funding
Not Available
Recent Funding Amount
Not Available
No of Funding Rounds
0
Founders
Lloyd Anderson, Mary Anderson
Social Handles

Company overview

Founded in 1938 and headquartered in Sumner, Washington, Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. REI sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses.

Employees by Level

C-Level

16

VP-Level

78

Director

269

Manager

2266

Non-Manager

8822

Top Contacts

7161

Available Jobs at REI

Top C-suite Members of Company

Connect with key decision-makers at REI. View the C-suite executives and leadership team.

NameTitleContactAction
Eric ArtzPresident & Chief Executive Officere****z@rei.comShow details
Jeremy MortensenChief Financial Officerj****n@rei.comShow details
Kelley HallChief Marketing Officer & Senior Vice Presidek****l@rei.comShow details
Vivienne LongSenior VP & Chief Marketing Officerv****g@rei.comShow details
Guillaume LedieuChief Technology Officerg****u@rei.comShow details
Kelley HallChief Financial Officerk****l@rei.comShow details
Aisling ConcannonPresident & Director of Communications (REI Ea****n@rei.comShow details
Matt ReiPresidentm****i@rei.comShow details
Kimberley LoganFounder & Presidentk****n@rei.comShow details
Apple MusniSenior VP & Chief People Officera****i@rei.comShow details
Omar AhmadAssistant Financial Controllero****d@rei.comShow details
William ScullyControllerw****y@rei.comShow details
Kuntal SahaBusiness Controllerk****a@rei.comShow details
Amber CirincioneVice President, Operationsa****e@rei.comShow details
Kelley HallChief Marketing Officer & Senior Vice Presidek****l@rei.comShow details
Apple MusniSenior VP & Chief People Officera****i@rei.comShow details
Guillaume LedieuChief Technology Officerg****u@rei.comShow details
Vivienne LongSenior VP & Chief Marketing Officerv****g@rei.comShow details
William ScullyControllerw****y@rei.comShow details

Employees Contact

Connect with company employees using the separately sourced, masked contact dataset.

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Email formats

Discover the professional email patterns used at REI.

Email formatExamplePercentage
first initials + lastjdoe@rei.com88.53%
first initials + last initialsjdoe@rei.com6.56%
first.lastjon.doe@rei.com2.07%
first initials + last initialsjodoe@rei.com1.96%
first + lastjondoe@rei.com1.10%

Email verification tool

Find and verify professional email addresses for REI.

Technology stack

ServiceNow
Miscellaneous

REI uses ServiceNow to automate and streamline digital workflows across enterprise functions, improving operational efficiency, service management, and user experiences through a unified cloud platform.

Open Graph
Miscellaneous

REI uses Open Graph to enhance their digital capabilities and improve operational efficiency.

Pinterest Conversion Tag
Analytics

REI uses Pinterest Conversion Tag to enhance their digital capabilities and improve operational efficiency.

Facebook Pixel
Analytics

REI uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.

Adobe Analytics
Analytics

REI uses Adobe Analytics to collect, analyze, and report on customer data across digital channels, providing deep insights to optimize user experiences and drive business growth.

Datadog
Analytics

REI uses Datadog to enhance their digital capabilities and improve operational efficiency.

reCAPTCHA
Security

REI uses reCAPTCHA to differentiate human users from automated bots, protecting websites and online services from spam, abuse, and fraudulent activity while maintaining a seamless user experience.

Very Good Security
Security

REI uses Very Good Security to enhance their digital capabilities and improve operational efficiency.

HSTS
Security

REI uses HSTS to enhance their digital capabilities and improve operational efficiency.

Akamai
CDN

REI uses Akamai to enhance website performance, ensure content delivery, and provide robust security against cyber threats by leveraging its global edge network.

Bluecore
Marketing automation

REI uses Bluecore to enhance their digital capabilities and improve operational efficiency.

Tealium
Tag managers

REI uses Tealium to manage digital tags and orchestrate customer data from various sources, creating a unified customer view for real-time personalization, analytics, and compliant activation.

core-js
JavaScript libraries

REI uses core-js to enhance their digital capabilities and improve operational efficiency.

Adobe Target
A/B testing

REI uses Adobe Target to enhance their digital capabilities and improve operational efficiency.

RichRelevance
Personalisation

REI uses RichRelevance to enhance their digital capabilities and improve operational efficiency.

Movable Ink
Personalisation

REI uses Movable Ink to enhance their digital capabilities and improve operational efficiency.

Klarna Checkout
Buy now pay later

REI uses Klarna Checkout to enhance their digital capabilities and improve operational efficiency.

Priority Hints
Performance

REI uses Priority Hints to enhance their digital capabilities and improve operational efficiency.

Adobe Experience Platform Identity Service
Customer data platform

REI uses Adobe Experience Platform Identity Service to enhance their digital capabilities and improve operational efficiency.

Narvar
Shipping carriers

REI uses Narvar to enhance their digital capabilities and improve operational efficiency.

Vue.js
JavaScript frameworks

REI uses Vue.js to enhance their digital capabilities and improve operational efficiency.

PayPal
Payment processors

REI uses PayPal to securely process online payments, send and receive money, and enable convenient e-commerce transactions with robust fraud protection.

Constructor
Ecommerce

REI uses Constructor to enhance their digital capabilities and improve operational efficiency.

Frequently Asked Questions

What is the address of REI's headquarters?

REI is headquartered at 220 Yale Ave N, Seattle, WA 98109, USA.

How can I contact REI by phone?

You can reach REI by calling their customer support number at 1-800-426-4840.

What is the official website for REI?

You can visit REI's official website at www.rei.com.

How much revenue does REI generate?

REI reports an annual revenue of approximately 3.85 Billion USD.

What is the SIC code for REI?

The Standard Industrial Classification (SIC) code for REI is 56,561.

What is the NAICS code for REI?

REI falls under the NAICS code 45,459.

How many people work at REI?

REI has a workforce of about 16000 employees.

Which technologies are used by REI?

REI utilizes technologies like ServiceNow, Open Graph, Pinterest Conversion Tag.

Who is the Chief Executive Officer (CEO) of REI?

The CEO of REI is Eric Artz.

How can I get in touch with REI?

To contact REI, call 1-800-426-4840 or visit their website at www.rei.com

Is REI a publicly traded company?

No, REI is a private company.

Which industry is REI part of?

REI operates in the Sporting & Recreational Equipment Retail, Retail industry.

Who are the main competitors of REI?

Key competitors of REI include L.L.Bean, Cabela's, Scheels Sports, DICK'S Sporting Goods

Which companies has REI acquired?

Acquisitions by REI include Recreational Equipment .

Who holds the CFO position at REI?

Jeremy Mortensen serves as the Chief Financial Officer (CFO) at REI.

Who is the Chief Technology Officer (CTO) at REI?

Guillaume Ledieu is the Chief Technology Officer (CTO) at REI.

Where can I find REI on social media?

You can follow REI on Linkedin, Twitter, Facebook to stay updated with their latest news and services.