Job Title

Zonal Sales Manager – Indian Bank

Function

Sales 

Department

Third Party Distribution

Reporting To 

(Title)

Relationship Head  – TPD South

Superior’s Superior 

(Title)

Channel Head – Banca

Unit

Aditya Birla Sun Life Insurance Ltd

Location

PAN India

Business

Aditya Birla Capital

Date

20^th May 2026

1)  Job Purpose

To lead bancassurance partner relationship in the assigned Zone and achieve business objectives through cost efficiencies, meeting revenue targets and enhancing profitability. To strategize and direct efforts into Business development and Zonal Team Engagement thereby widening and strengthening the partnership contributing to overall business growth. 

2) Dimensions 

What are the areas (in quantitative terms) the job has an impact on?

Dimension

Remarks

1.

Manpower

 Zone – 

Direct : 3 – 6

Indirect : 150 -200

Alternate and Retail

Product Mix

ULIP : As per Channel Targets

Protection : As per Channel targets

.

Persistency

As per org norms of new channel

Mindshare

Incremental Mindshare & being preferred partner

Span of Partner Branches

Starting with 50 

Job Context:

Bancassurance is the insurance distribution model wherein the bank allows an insurance company to sell its products to the bank’s client base. ABSLI tied up with IDFC Bank in July 2023 to sell its insurance products through the Non-Branch Banking Channels and Bharat Banking. 

Open Architecture model empowers the customers now to select their Life insurance plans from more than one insurer as per their choice at competitive prices. It also lowers chances of Mis selling, with the intervention of multiple regulators like Reserve Bank of India (RBI) and Insurance Regulatory and Development Authority of India (IRDAI). 

4) Principal Accountabilities

Business Development and Strategy – To pursue strategic opportunities in cultivating relationship with the bank partner to promote Business growth

1. Identify business opportunities to achieve business growth and distribution
2.  Provide inputs and insights while devising sales strategies, incentive designs, performance matrices, new products, new technologies and systems that promote Channel growth and market presence. 
3. Educate bank partner on the various RnR programs to drive desired support from them
4. Identify enablers which will help to promote business growth, better market penetration and increased mindshare in the assigned geography
5. Design customised strategies and plans for different circles, basis their environment and market needs. Share and onboard Circle Relationship Heads in the Team and drive execution. 

Business Targets – Design and ensure execution of Sales strategies through bank partner and ABSLI Team members to achieve Zonal targets, attain maximum mindshare and desired persistency levels thereby contributing to the overall Business Growth and profitability.  

1. To liaison with senior leaders of the bank partner and build strong business relationships
2. To collaborate and align with various functional Teams internally at ABSLI for seamless business execution
3. Ensure and approve of the various Business activities designed are carried out as per the compliance and regulatory guidelines to promote business growth. 
4. To provide speedy resolutions of the high level escalations by influencing key stakeholders, problem solving and ensuring a quick fix to the same. 
5. Strategize and continuously monitor the achievement of Zonal Targets through the team of Cluster Managers and their respective Teams. 
6. Communicate and Educate Team on the launch of ABSLI New products, processes and align them to new regulations laid by IRDA and expectations from the partner bank. 
7. Review and Analyse new Products in Market and do a comparison study

People Management: To hire, onboard, motivate and inspire the Team Members and create an efficient workforce within the Zone. 

1. Strategize, Plan and deploy CRH and CMs within allocated budgets to ensure maximum potential utilisation 
2. Attract, Recruit and Retain Talent in the market, ensure proper handholding and support is provided to the Team. 
3. Review and Monitor Circle Manager’s performance and ensure Business targets are met and Team’s attrition is under control. 
4. Conduct regular team meetings, share organisation’s goal and align them to business plan and strategy
5. Ensure to provide constructive and efficient feedback to the Team and boost their morale for sales
6. Devise strategies with the CRH to tap the potential in the market and make them participate in the strategic initiatives for the zone. 

Channel Management – To optimise the Zonal performance by forecasting the Zonal requirements, preparing annual budget, controlling expenses and taking corrective measures

1. Monitoring Sales promotion Expenses incurred by the Zone and ensure they are within the budget. 
2. Conduct periodic audits and take corrective actions for any malpractice found. 
3. Support Organisation’s vision and mission, by driving desired behaviours of the Team within the zone 
4. Oversee judicious expenditure on sales promotion activities
5. Work to effectively use R&R programs to drive desired behaviours

Focus on Business Quality and Profitability – Achieve Business profitability by focusing on renewals, quality of business and managing costs

1. Ensure achievement of profitability and persistency targets for the relationship in the designated zones 
2. Manage expenses within allowable expense gap
3. Plan and Manage the renewals and ensure adequate focus is maintained by the sales Team on persistency
4. Ensure Business Leakage is within allowable limits. 
5. Focus and Monitor Product Mix within the Zone, to achieve Channel Targets

5)  Job Purpose of Direct Reports 

To build and maintain strong progressive partnership with the Bank in the assigned Circle, by supporting and contributing to bank partner’s strategy, adhering to the bank’s norms and agreed guidelines, achieving best mindshare of the bank and being the preferred Partner, thereby achieving ABSLI’s business targets and promoting business growth. 

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