Wholesale Specialist

redbull· Sales
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About this role

Company Description

The Wholesale Specialist's main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

Job Description

Territory Coverage

Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.

Develops working knowledge of geographic and demographic areas in assigned geography

Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography

Administration and development of designated area.   

Perfect Store

Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging

Achieve quarterly KPI's including Perfect Store standards as well as outlet Volume growth.

Building quality relationships through effective communication

Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times

Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.

Managing of free goods budget to ensure efficient and effective execution.  

POS Management

Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand

Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets

Promotional Compliance – ensuring agreed promotions are in place and running from the first day 

Budget Management

Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Other

Analyse the opportunities in the region, take proper action and implement as needed

Create strong knowledge of and personal relationships with the top wholesalers

Maintains strong working knowledge of all relevant Red Bull systems

Proactively uses available reports to maximize on all opportunities including competitor intelligence

Develops expertise with regards to product competition and distributor competition in respective area

Qualifications

Proven sales track record

FMCG experience (Wholesale preferred)

Strong communications skills (verbal and written)

Self-starter with initiative & attention to detail

Ability to manage and cultivate good relationships

Experience with basic administrative programs, Windows, Word, PowerPoint, Excel

Local market / geographical knowledge beneficial

Valid drivers license 

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application. 

Frequently Asked Questions

Is the salary disclosed for the Wholesale Specialist position at redbull?
The salary for this Wholesale Specialist role at redbull is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Wholesale Specialist position at redbull located?
This Wholesale Specialist role at redbull is based in Cape Town, Cape Town, WC, South Africa, WC, za. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Wholesale Specialist role at redbull full-time or part-time?
This is listed as a Full time position. It is posted as a Wholesale Specialist role in the Sales department at redbull.
Which team or department does the Wholesale Specialist at redbull belong to?
This Wholesale Specialist position is part of the Sales department at redbull. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Wholesale Specialist position at redbull?
Click the "Apply Now" button on this page. You will be redirected to redbull's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Wholesale Specialist job at redbull posted?
This Wholesale Specialist position at redbull was posted on Jul 31, 2026. Apply as soon as possible — early applications are often reviewed first.
Wholesale Specialist
redbull
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