VP Retail - Retail Sales Leadership - St. Louis Region

Summary

The VP, Retail Banking - St. Louis Region plays a vital role in leading and driving the performance of branch locations within the St. Louis market. This role is focused on fostering a thriving environment for both employees and members by delivering exceptional member experiences, promoting consultative sales, strengthening household engagement, and driving sustainable market growth. The VP leads, coaches, problem-solves, and guides Branch Managers and teams toward achieving strategic objectives while maintaining the highest standards of accountability, operational excellence, compliance, and risk management.

Duties & Responsibilities

As the VP, Retail Banking you will provide strategic leadership across multiple branch locations while developing high-performing teams, enhancing member relationships, and driving market growth. You'll play a critical role in strengthening CommunityAmerica's branch network through:

Team Leadership & Development

• Attract, cultivate, and retain top talent while fostering a culture of growth, development, and accountability.
• Assess employee performance, provide meaningful coaching and feedback, and set high standards for success.
• Identify and develop future leaders by creating opportunities for professional advancement and succession planning.
• Equip Branch Managers with the skills needed to lead effective team meetings, coaching sessions, huddles, performance conversations, and employee development.

Sales & Member Experience Excellence

• Create a dynamic sales environment by championing CommunityAmerica's Member Experience standards and consultative sales approach.
• Coach and mentor Branch Managers to deepen member relationships and ensure Members receive the right solutions to meet their financial goals.
• Foster an environment where employees consistently demonstrate our values of Caring, Can-Do, Ethical, and Inclusion while delivering exceptional service.

Performance & Operational Leadership

• Analyze performance and operational data to identify opportunities for growth and process improvement across the region.
• Provide strategic guidance to Branch Managers, ensuring alignment with organizational goals and objectives.
• Partner proactively with key stakeholders to maximize market performance and business growth.
• Lead teams through change and ambiguity while promoting innovation, accountability, and continuous improvement.

Risk Management & Compliance

• Ensure branch teams adhere to audit standards, compliance requirements, policies, and procedures.
• Support effective fraud mitigation strategies and maintain strong operational controls to protect Members and the organization.

Industry Expertise & Strategic Insight

• Stay current on industry trends, market changes, and emerging best practices.
• Leverage insights and data to inform strategic decisions, improve branch performance, and position the organization for long-term success.

Community Engagement & Business Development

• Maintain a strong presence within the communities you serve by building relationships with local organizations, businesses, and influencers.
• Elevate CommunityAmerica's brand, visibility, and reputation through community involvement and business development activities.
• Drive market growth initiatives that strengthen the credit union's impact within the St. Louis region.

Requirements

What You Will Bring to the Team

• Bachelor's degree or equivalent work experience.
• 5+ years of leadership experience within financial services, retail banking, or multi-location operations.
• Proven track record of successfully leading and developing teams.
• Strong understanding of sales techniques and member-centric service approaches.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Excellent communication, interpersonal, presentation, and relationship-building skills.
• Thorough knowledge of compliance regulations, risk management practices, and audit processes.
• Demonstrated ability to lead through change, solve complex problems, and navigate ambiguity.
• Strong performance management and coaching experience.
• Exceptional organization, prioritization, delegation, and time management skills.
• Adaptable, innovative, and forward-thinking mindset.