VP, Provider Revenue Optimization (Portfolio Growth)

What You'll Do:

Portfolio Growth

• Develop and drive growth strategies for solutions across the Provider portfolio, identifying opportunities to increase revenue, customer adoption and market penetration
• Assess market opportunity, customer needs, competitive dynamics, product performance, pipeline trends and customer adoption to identify opportunities and barriers to growth
• Shape the target customers, use cases, value propositions, packaging and go-to-market approaches required to maximize the potential of the Provider product portfolio, partnering with the functions that own each
• Establish shared performance metrics and accountability across GTM functions to drive alignment against product-level growth objectives

Emerging Solutions Growth

• Lead the business approach for priority emerging solutions from early market validation through launch and go-to-market scale
• Recruit and manage development partner and early adopter programs that generate customer insights, market evidence, references and proof points
• Work backward from general availability dates to set clear commercial milestones, and ensure references, case studies, ROI collateral and market messaging are prepared in advance of launch
• Partner across Product, Sales, Marketing and other functions to ensure new solutions are positioned and prepared for successful market adoption
• Track post-launch production feedback through Customer Success and convert it into material that supports active sales cycles

Existing Product Growth

• Identify and develop strategies to accelerate growth and penetration of existing Provider solutions, including core and perioperative products, across current and prospective customers
• Develop targeted growth initiatives that may include product enhancements, new integration pathways, customer segmentation, positioning, packaging and/or channel opportunities
• Identify opportunities to measure and improve the value realized by customers and use those insights to drive improved retention, expansion and long-term growth

Execution & Business Performance

• Establish clear objectives for priority growth initiatives, with early-stage progress measured through development partners, early adopters, references and launch readiness, and mature-stage progress measured through revenue, pipeline and whitespace
• Lead cross-functional execution of priority growth initiatives, ensuring clear ownership, timely decision making and resolution of barriers to success

What You'll Need:

• 15+ years of relevant experience in healthcare technology, go-to-market, product commercialization or related roles, with a demonstrated track record of driving adoption and commercial outcomes
• Direct experience with Epic, and a strong understanding of healthcare Provider markets, buyers, workflows and technology ecosystems
• Demonstrated experience bringing new solutions to market, including development partner and early adopter programs, launch readiness and reference development
• Strong analytical and commercial judgment with the ability to identify market opportunities, diagnose root causes of underperformance and turn insights into action
• Demonstrated ability to lead cross-functional initiatives and drive measurable outcomes in a matrixed environment, without direct authority over the contributing functions