VP, Integrated Marketing
virginpulse
VP of Marketing
Rapyuta Robotics· Business
About this role
About Rapyuta Robotics
Rapyuta Robotics, an ETH Zurich spinoff, operates with the goal of making robots more accessible to anyone in the logistics industry. Rapyuta Robotics seeks individuals who believe that collaborative work leads to more effective and sustainable outcomes and are fearless in challenging limits whether within themselves or in their surroundings to make a dent in the universe.
As Vice President of Marketing for Japan, you will own strategy, planning and the execution of our Japan Marketing function to maximize order intake and improve brand awareness. You will work closely with Japan Sales and Product function leadership to shape a collaborative, energizing environment — one where the members enjoy the work, learns fast, and feels genuine pride in what we ship together.
Responsibilities
- Integrated Demand Generation & Funnel Leadership — Own the end-to-end demand engine across digital, email/lifecycle, experiential marketing, Inside Sales, and Partner Sales to deliver qualified leads and maximize order intake; drive annual and quarterly plans, campaign calendars, prioritization, and resource allocation across all channels.
- Brand, Messaging, Content & Go-to-Market Execution Strengthen Rapyuta Robotics' brand presence in the Japan logistics and industrial automation market; oversee messaging and content aligned to ICPs, use cases, and buying stages; improve editorial processes and expand content across the customer journey; lead launch initiatives with Sales and Product to drive market impact.
- Team Leadership, Operations & KPI Visibility Lead Japan's Marketing function, including Inside Sales, covering hiring, resource deployment, evaluation, and feedback; oversee CRM and marketing automation to maintain data quality, surface funnel bottlenecks, and standardize KPI reporting; own budget control and executive-level reporting visibility.
Minimum Requirements
- 10 years of related experience including 3+ years of hands-on B2B marketing experience owning revenue-linked marketing KPIs
- Proven track record marketing complex B2B products in industrial automation, logistics, robotics, or enterprise SaaS — ideally to Japanese enterprise buyers
- Strong analytical decision-making using funnel metrics, attribution, and campaign ROI
- Hands-on experience with CRM and marketing automation platforms
- Experience owning a marketing budget and reporting KPIs to executive leadership.
- Native-level Japanese and business-level English.
Frequently Asked Questions
Is the salary disclosed for the VP of Marketing position at Rapyuta Robotics?
The salary for this VP of Marketing role at Rapyuta Robotics is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the VP of Marketing position at Rapyuta Robotics located?
This VP of Marketing role at Rapyuta Robotics is based in Koto City, Tokyo, Japan. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the VP of Marketing role at Rapyuta Robotics full-time or part-time?
This is listed as a Full time position. It is posted as a VP of Marketing role in the Business department at Rapyuta Robotics.
Which team or department does the VP of Marketing at Rapyuta Robotics belong to?
This VP of Marketing position is part of the Business department at Rapyuta Robotics. See the full job description for more information about the team structure and responsibilities.
How do I apply for the VP of Marketing position at Rapyuta Robotics?
Click the "Apply Now" button on this page. You will be redirected to Rapyuta Robotics's official application portal hosted on workable where you can submit your application directly.
When was the VP of Marketing job at Rapyuta Robotics posted?
This VP of Marketing position at Rapyuta Robotics was posted on Jun 17, 2026. Apply as soon as possible — early applications are often reviewed first.
VP of Marketing
Rapyuta Robotics
You'll be redirected to Rapyuta Robotics's official application page on workable.