VP Microsoft Partner Sales & Marketing

Overview

The Microsoft Alliance Head (North America) is responsible for owning, expanding, and operationalizing Adastra’s strategic partnership with Microsoft across the region. This leader drives joint go-to-market (GTM) initiatives, strengthens executive alignment, unlocks co-selling and co-marketing opportunities, and ensures Adastra is fully activated across Microsoft’s partner programs, incentives, and solution areas. They serve as the primary executive-level representative of the Microsoft partnership in North America, ensuring strong visibility, influence, and measurable business impact. 

Primary Location: ​Toronto, ON

Work Model: Hybrid​ 

Employment Type: ​Permanent Full-Time​ 

Vacancy Status: ​New​ 

 RESPONSIBILITIES 

• Own an annual revenue target for Microsoft-sourced and Microsoft-influenced bookings across North America, with quarterly commitments and forecast accountability 

• Own the partner-sourced pipeline number — generate, qualify, and progress opportunities originating from Microsoft field and PDM relationships, and report coverage against target 

• Define and execute the North America Microsoft partnership strategy aligned with Adastra’s growth objectives 

• Maintain senior-level relationships with Microsoft Partner Development Managers (PDMs), Azure Specialists, and field leadership 

• Act as a trusted advisor to NA leadership, representing both the voice of Microsoft internally and the voice of Adastra externally 

• Run governance models including JBPs, QBRs, partner scorecards, and performance reviews 

• Own partner-sourced and partner-influenced pipeline generation against defined quarterly targets 

• Coach regional sellers on co-selling with Microsoft and strategic solution alignment 

• Oversee GTM campaigns, events, solution plays, and co-branded materials, measured on pipeline generation and cost-per-opportunity 

• Develop Microsoft-aligned solution offerings, accelerators, and reusable IP 

• Enable Sales, Delivery, Pre-Sales, and TA with clear partner-ready frameworks 

• Own and report KPIs including sourced/influenced revenue, Azure consumption, win rate, certifications, and solution adoption 

QUALIFICATIONS, SKILLS & EXPERIENCE 

• 7+ years in partner management, alliances, or enterprise sales 

• Strong understanding of Microsoft solution areas (Azure, Data & AI, App Innovation, Security) 

• Experience driving co-sell motions and cloud adoption 

• Executive presence and strong influencing ability 

• Operational excellence in governance, pipeline, and reporting 

Preferred: 

• Azure certifications 

• Consulting or SI experience 

• Experience developing IP or accelerators 

NICE TO HAVE 

• Exposure to marketplace transactions 

• Experience working with Microsoft Fabric 

ABOUT ADASTRA 

Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.  

Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.  

Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia. 

WHAT WE OFFER 

• Opportunity for advancement and career progression 

• Competitive compensation package 

• Comprehensive benefits plan 

• Successful referral program 

• The opportunity to work with one of Canada’s 50 Best Managed Companies 

• Satisfaction of working for a reputable company  

• A flexible, dynamic, and diverse workplace 

EQUAL OPPORTUNITY EMPLOYER 

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code.  In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance. 

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.  

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent. 

Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.