VP, Marketing

About Pavilion

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. 

The Opportunity

We're seeking a Vice President of Marketing to lead Pavilion's next era of growth—defining how we attract, engage, and retain members across their full journey.

This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output.

This role sits on Pavilion's Executive Leadership Team, which meets regularly in Boston and NYC. Candidates located in the Boston or New York City area are strongly preferred. 

Core Responsibilities

Growth Oversight (≈30%)

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.

AI-Driven Enablement

• Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.
• Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).
• Stay ahead of emerging AI technologies and embed them into team workflows.

Member Lifecycle Marketing

• Create programs that drive activation, engagement, and renewal.
• Partner with Sales & Success on onboarding, nurture, and milestone communications.
• Develop referral and win-back campaigns that turn satisfied members into advocates.

Brand & Communications

• Lead Pavilion's brand presence across web, social, events, and content.
• Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value.
• Collaborate with Education and Community teams to highlight member success and insights.

Strategy & Leadership

• Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
• Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal.
• Partner with leadership to evolve brand architecture and positioning.
• Define and measure success across acquisition, retention, and member satisfaction.
• Lead a small, high-performing team (3–4 people).
• Foster collaboration, accountability, and creative excellence.
• Establish key marketing KPIs, dashboards, and optimization frameworks.

Required Skills & Experience

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact.
• Strong content and communications background; comfort with analytics and budgets.
• Excellent collaboration and communication skills.

• Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.
  

What Success Looks Like

First 90 Days

• Audit demand generation and lifecycle performance.
• Identify quick wins for engagement and retention.
• Recommend and begin building AI tools/agents and process improvements.
• Build alignment with leadership and member-facing teams.

First Year

• Improved engagement, retention, and referral metrics.
• Efficient, brand-aligned acquisition, with demonstrated hands-on demand gen contribution.
• Clear ROI from AI agents and workflows built and deployed within the team.
• Unified brand and communication framework.
• Marketing positioned as a driver of both growth and member satisfaction.

Why Pavilion?

• Be part of a mission-driven organization that prioritizes the professional growth and success of its members above all.
• Competitive salary + performance bonus tied to acquisition, retention, and engagement
• Stock options in a profitable, mission-driven company
• Comprehensive health benefits and professional development budget
• Flexible, remote-friendly work environment
• Access to Pavilion membership and education