Unit Manager - Digital Platforms & Consumer Technology
About this role
| Job Purpose | Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web. |
| Duties and Responsibilities | Key Responsibilities Campaign Management (Primary Focus) • Plan, launch, and manage campaigns across Search, Social, Push Campaign • Work closely with content team to manage ad copies, creatives, and landing page requirements • Scale high-performing campaigns and optimise basis performance • Work closely with media/agency partners for campaign execution ________________________________________ A/B Testing & Experimentation • Design structured A/B tests across creatives, audiences, landing pages, and offers • Test hypotheses to improve CTR and cost efficiency • Measure results statistically and implement winning variations • Build a continuous experimentation roadmap ________________________________________ Funnel Tracking & Optimization • Track full acquisition funnel: Discovery to fulfilment • Identify drop-offs and conversion bottlenecks • Partner with Product/Tech to fix funnel leakages • Improve conversion rates and reduce cost per acquisition through data-led actions • Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms ________________________________________ Consumer AI–Led Targeting & Personalization • Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes • Execute & automate remarketing framework • Support personalized communication and recommendation initiatives ________________________________________ Analytics & Reporting • Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV • Create dashboards and performance reports • Analyze campaign and cohort performance • Share insights and optimization recommendations with stakeholders ________________________________________ Cross-Functional Collaboration • Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments • Translate campaign needs into clear requirements for implementation • Ensure seamless execution of growth initiatives across systems |
| Required Qualifications and Experience | Ideal Profile • 4–6 years in performance/growth marketing • Strong hands-on experience managing paid campaigns • Comfortable with data, numbers, and experimentation • Detail-oriented executor with strong problem-solving skills • Experience in fintech/lending/app growth is a plus |
Frequently Asked Questions
Is the salary disclosed for the Unit Manager - Digital Platforms & Consumer Technology position at Bajaj Finance?
The salary for this Unit Manager - Digital Platforms & Consumer Technology role at Bajaj Finance is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Unit Manager - Digital Platforms & Consumer Technology position at Bajaj Finance located?
This Unit Manager - Digital Platforms & Consumer Technology role at Bajaj Finance is based in Pune, Maharashtra, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Unit Manager - Digital Platforms & Consumer Technology role at Bajaj Finance full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Unit Manager - Digital Platforms & Consumer Technology role at Bajaj Finance.
How do I apply for the Unit Manager - Digital Platforms & Consumer Technology position at Bajaj Finance?
Click the "Apply Now" button on this page. You will be redirected to Bajaj Finance's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Unit Manager - Digital Platforms & Consumer Technology job at Bajaj Finance posted?
This Unit Manager - Digital Platforms & Consumer Technology position at Bajaj Finance was posted on Aug 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Unit Manager - Digital Platforms & Consumer Technology
Bajaj Finance
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