๐Ÿ“ Surat, Gujarat, India
Sales & Marketing Skills

About this role


Key Result Areas


KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Development of applicators* Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.
* Implementing Vikas schedules
* Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level
KRA2Customer service :
Customer service by providing effective customer care to enhance customer loyalty & satisfaction
* Visiting & supervising sites for better execution of job
* Finding solutions to the customers problems & issues
* Attending product & execution related complaints
KRA3Demand generation* Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan
* Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
* Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
* Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
* Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
* Conducting purity campaigns to educate our customers and enhancing the brand image
KRA4Attending Customer Quality Complaints:
To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.
* Visit to site and physically examine the application sites.
* To organize testing of product through R&D.
* Feedback to Customer & CASC Head.
* Regular testing of product through independent laboratory.
* CRM
KRA5CRM: CRM & appraising the management regarding competitors activities* Organizing and conducting factory visits of applicators to ensure their loyalty
* Providing technical support to direct users & helping them in getting better quality for maintaining good relations
* Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
* Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis
Training
* Organizing and conducting training sessions for team members for white cement applications, new products
* Solving the product & applications related problems & queries of team members on a regular basis
KRA6Training* Organizing and conducting training sessions for team members for white cement applications, new products.
* Solving the product & applications related problems & queries of team members on a regular basis

Frequently Asked Questions

Is the salary disclosed for the TTSE CASC - Surat position at Aditya Birla Group?
The salary for this TTSE CASC - Surat role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the TTSE CASC - Surat position at Aditya Birla Group located?
This TTSE CASC - Surat role at Aditya Birla Group is based in Surat, Gujarat, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the TTSE CASC - Surat position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the TTSE CASC - Surat job at Aditya Birla Group posted?
This TTSE CASC - Surat position at Aditya Birla Group was posted on Jul 30, 2026. Apply as soon as possible โ€” early applications are often reviewed first.
TTSE CASC - Surat
Aditya Birla Group
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