TSI - Patiala
Aditya Birla Group
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Development of applicators | * Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area. * Implementing Vikas schedules * Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level |
| KRA2 | Customer service : Customer service by providing effective customer care to enhance customer loyalty & satisfaction | * Visiting & supervising sites for better execution of job * Finding solutions to the customers problems & issues * Attending product & execution related complaints |
| KRA3 | Demand generation | * Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan * Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential * Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval * Providing handy samples of various white cement applications, new products to retail team for promotion through retail network * Arranging samples of various finishes for trade exhibitions and customer awareness camps etc. * Conducting purity campaigns to educate our customers and enhancing the brand image |
| KRA4 | Attending Customer Quality Complaints: To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. | * Visit to site and physically examine the application sites. * To organize testing of product through R&D. * Feedback to Customer & CASC Head. * Regular testing of product through independent laboratory. * CRM |
| KRA5 | CRM: CRM & appraising the management regarding competitors activities | * Organizing and conducting factory visits of applicators to ensure their loyalty * Providing technical support to direct users & helping them in getting better quality for maintaining good relations * Monitoring competitors product quality by collecting samples and sending the same to factory for analysis * Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis Training * Organizing and conducting training sessions for team members for white cement applications, new products * Solving the product & applications related problems & queries of team members on a regular basis |
| KRA6 | Training | * Organizing and conducting training sessions for team members for white cement applications, new products. * Solving the product & applications related problems & queries of team members on a regular basis |
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