Trade Marketing Manager

Overview

Identify new business opportunities in order to generate revenue, improve profitability and help the business grow. Responsible for developing growth strategies, planning, and positioning in the appropriate markets.

Responsibilities

Key Accountabilities

Managing Brands

• Manages the relationship with the Market / Distributor of the Transmed Own Brands in order to sustain long term business relationship and maximize the support of the brands in the Market
• Responsible to ensure that Transmed Brands volume/value and growth are achieved by country within category allocated budgets (A&P and Trade Spending)
• Analyzes brand sales data and market share trends by brand and come up with meaningful conclusions and insights in order to develop the necessary actions and activities
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
• Lead on the execution of country specific promotional process per brand based on regional and local promo SOP (Defining objectives, briefing, coordinating the implementation and Pre/Post evaluation of all promotions)
• Oversees the forecasting process by brand and by country in order to ensure optimum stock levels, and liaise with the factories to make sure orders are received and being processed and with reach respective markets as per the set lead times

Communication with Sales

• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels
• Ensures the communication of the brand plans and activities to the markets / distributors in a timely manner in order to ensure flawless execution of these plans and activities
• Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams

• Translate Market Brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the Integrated Commercial Plan Process: Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities
• Ensures that the markets / distributors are provided with all the necessary brand knowledge, information and other necessary tools in order to help them deliver the desired in market execution

Transmed Purpose

• Acts as a role model by living the Transmed Purpose on daily basis

Qualifications

Academic Education & Professional Certifications           

• Bachelor’s degree in Business Administration, Marketing, or a related discipline; MBA or relevant professional certification is an advantage.

Operational & Managerial Experience

• • 5–7 years’ FMCG commercial, trade marketing, key account, or brand experience, including distributor-managed markets.
  • Demonstrated ownership of trade plans, budgets, forecasting, market execution, and cross-functional projects.