Trade Marketing Management Trainee, On & Hotel

Pernod Ricard is Conviviality

We are Créateurs de Convivialité. Conviviality is what makes us unique.

It's a key part of our culture as a Company and is something that people can truly understand and experience once they join Pernod Ricard. When working on our refreshed EVP, we wanted to make sure to capture this essence and incorporate it into our storytelling going forward, to proclaim it: "Conviviality, it's our thing."

Department: Business Development & Trade Marketing

Location: İstanbul

Working Model: Hybrid

Program Duration: Initially 12 months, extendable for an additional term based on performance.

At Pernod Ricard, we are Créateurs de Convivialité. Conviviality is more than our culture—it's how we collaborate, innovate and grow together.

Through our Shake Your Future Management Trainee Program, you'll gain meaningful responsibilities from day one, work alongside experienced leaders, and build a strong foundation for your future career within one of the world's leading wine & spirits companies.

If you're passionate about commercial excellence, premium brands, and creating outstanding customer experiences, we'd love to meet you.

About the Role

As a Trade Marketing Management Trainee – On & Hotels, you will join our Business Development & Trade Marketing team and contribute to strengthening the execution of our premium brand portfolio across the On-Trade and Hotel channels.

Working at the intersection of Sales, Marketing and Business Development, you will support the planning and execution of commercial initiatives, analyze market performance, enhance customer activation, and help deliver best-in-class trade marketing execution.

This role offers a unique opportunity to gain hands-on experience in one of the most dynamic commercial functions of our business while developing strong analytical, operational and stakeholder management capabilities.

Key Responsibilities

·Support the planning and execution of trade marketing initiatives aligned with brand, channel and customer strategies.

·Analyze promotional performance through pre- and post-activity evaluations, including ROI analysis and performance measurement.

·Prepare regular commercial reports, dashboards and presentations for internal stakeholders and leadership teams.

·Monitor sell-out performance, merchandising effectiveness and execution quality to generate actionable business insights.

·Support budget planning, trade investment tracking and incentive program management to ensure effective resource allocation.

·Collaborate closely with Marketing, Sales and Business Development teams to execute the annual commercial activity calendar.

·Coordinate loyalty and incentive programs while managing communication with suppliers and field sales teams.

·Support the development, production and distribution of POS materials, visibility assets and sales equipment.

·Conduct regular field visits alongside Sales teams to monitor execution standards, customer engagement and competitive activity.

·Support sponsorship agreements and operational processes within the On-Trade channel.

·Contribute to customer events, activations and visibility projects that strengthen brand presence.

·Participate in cross-functional meetings and provide commercial updates and recommendations.

·Support e-flow, purchasing and invoicing processes related to trade marketing activities.

Who We're Looking For

Education

·Recent graduate (Bachelor's or Master's degree) in Business Administration, Economics, Marketing, Engineering or a related discipline.

Experience

· Up to 2 years of internship or professional experience in Trade Marketing, Sales, Marketing or Commercial functions, preferably within FMCG.

Skills & Competencies

·Strong analytical thinking with a commercial mindset.

·Ability to transform data into meaningful business insights.

·Excellent planning, organization and project management skills.

·Strong communication and stakeholder management abilities.

·Collaborative team player with a proactive and ownership-driven mindset.

·Curious, eager to learn and passionate about continuous development.

·Advanced Microsoft Excel and PowerPoint skills.

·Fluent in Turkish and English.

·Willingness to travel regularly and spend time in the field.

Where Conviviality is at work?

Collective Spirit: Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.

Craft Your Path: Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.

Cultivate the Future: We're a business with a soul. We care deeply about each other, our communities, and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.

Building a Workplace of Inclusion

In line with the Group's core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.

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