Trade Marketing Coordinator

JOB SUMMARY

This role is for a proactive and detail-oriented Channel Activation Executive & POS Coordinator that will provide crucial support to the Trade Marketing team. He/She plays a critical support function in executing trade marketing initiatives and ensuring seamless delivery of operational elements at the point of sale. The ideal candidate is highly organized, execution-focused, and thrives in a fast-paced environment where timelines and attention to detail matter.

KEY ACCOUNTABILITIES

Project & Activation Coordination

• Support the coordination and execution of Trade Marketing projects, customer activations and campaigns across the On-Trade channel.
• Assist with project planning, timelines and day-to-day coordination in partnership with Sales, Marketing and external stakeholders.
• Provide operational support for event logistics, stakeholder communications and campaign requirements to ensure seamless execution.
• Maintain project trackers, coordinate follow-ups and assist with post-activation reporting and recaps.

Artwork, POSM & Asset Management

• Coordinate artwork development, approvals and adaptation for customer and channel activations.
• Manage POSM inventory, deployment, logistics and tracking across outlets.
• Liaise with suppliers, warehouses and internal teams to ensure marketing assets are delivered accurately and on time.
• Maintain visibility of marketing assets and support continuous process improvements.

Administration & Operational Support

• Support vendor quotations, Free-of-Charge (FOC) requests and project documentation.
• Maintain project trackers, records and reporting to support operational excellence.
• Coordinate with Finance, Procurement, Operations and other internal stakeholders to ensure smooth execution.

Stakeholder Collaboration & Continuous Improvement

• Build strong working relationships with Sales, Marketing, Operations, suppliers and agency partners.
• Provide coordination support across multiple concurrent projects and priorities.
• Compile data, insights and reports to support business reviews and decision making.
• Identify opportunities to improve processes, ways of working and execution standards.

JOB REQUIREMENTS

Qualifications:

• Diploma or Bachelor’s degree in Marketing, Business Administration, or related field.
• Candidate with 1–2 years of experience in a marketing operations or trade marketing support role in FMCG or the spirits/beverages industry is an advantage.
• Fresh graduates with strong internships and a go-getter attitude may also be considered.

Key Competencies & Skills:

• Operational excellence: Strong attention to detail, able to handle multiple priorities and meet deadlines.
• Comfortable working across multiple concurrent projects, able to prioritise effectively, adapt to changing business needs and maintain momentum under pressure.
• Stakeholder coordination & communication: Able to liaise effectively with internal and external stakeholders including sales, logistics, vendors/suppliers, and finance.
• Process-oriented: Comfortable with administrative processes such as POs, invoice handling, and compliance documentation.
• Initiative & ownership: Willing to take responsibility for tasks and follow through independently.
• Tools: Proficient in Microsoft Excel, PowerPoint, and other standard business tools.

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