Technical Specialist
HCLTech
Technical Specialist
About this role
Job Summary
We are seeking for a Digital Analytics & Tagging Analyst to support enterprise digital measurement, analytics, and customer experience initiatives across web and mobile platforms. This role combines expertise in digital tagging implementation with data analytics and business insights generation, enabling accurate measurement of customer journeys, and digital engagement.
Key Responsibilities
Design, implement, and maintain digital analytics tracking across web and mobile applications.
Develop and manage tagging solutions using: Adobe Analytics, Adobe Launch (AEP Launch), Google Tag Manager (GTM)
Create and maintain Solution Design Documents (SDDs), tagging specifications, and measurement frameworks.
Define and implement tracking for customer journeys, digital interactions, acquisition funnels, campaigns, and conversion events.
Partner with development teams to ensure accurate deployment of analytics requirements.
Analyze digital behavioral data to identify trends, opportunities, and business insights.
Translate business questions into data-driven analyses and recommendations.
Perform customer journey, conversion funnel, engagement, and channel performance analysis.
Develop KPI dashboards and executive scorecards using tableau
Support A/B testing, experimentation, and optimization initiatives.
Present findings and recommendations to leadership and business stakeholders.
Monitor data quality and identify tracking discrepancies.
Collaborate with Data Scientists and Business Analysts to enable advanced analytics and predictive modeling use cases.
Ensure alignment between digital metrics and enterprise KPIs.
Skill Requirements
Strong Digital Analytics and tagging skills - Adobe Analytics, Adobe Experience Platform Launch, Google Tag Manager (GTM), Adobe Workspace, Google Analytics / GA4
Experience with dotcom and mobile app analytics (iOS and Android).
Experience in SQL and data analysis techniques.
Knowledge of Adobe Target and personalization strategies.
Experience with Tableau or Power BI reporting platforms.
Experience implementing digital measurement solutions.
Familiarity with customer journey analytics and digital funnel analysis.
Other Requirements
Frequently Asked Questions
Is the salary disclosed for the Technical Specialist position at HCLTech?
The salary for this Technical Specialist role at HCLTech is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Technical Specialist position at HCLTech located?
This Technical Specialist role at HCLTech is based in San Antonio, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Technical Specialist position at HCLTech?
Click the "Apply Now" button on this page. You will be redirected to HCLTech's official application portal hosted on successfactors where you can submit your application directly.
When was the Technical Specialist job at HCLTech posted?
This Technical Specialist position at HCLTech was posted on Oct 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Technical Specialist
HCLTech
You'll be redirected to HCLTech's official application page on successfactors.