SVP, Product Commercialisation Manager, Digital Channel, Global Transacton Services, Institutional Banking Group

Business Function

DBS Institutional Banking Group (IBG) provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards. IBG Digital Channels sets and executes the digital channels (Web, Mobile, Host-to-Host, API) strategy across products and segments regionally for our corporate customers.

As the Product Commercialisation Manager, you are responsible to accelerate the adoption, utilisation and profitability of digital channel (DBS IDEAL) for Sinagpore. This role sits at the intersection of product, business, data and customer experience, driving the commercial success of one of DBS’ most strategic digital platforms. You are responsible for defining, delivering and monitoring the strategic utilisation of digital platforms within our IBG Digital Channels (Singapore) function, you gathered customers’ pain points and build digital product strategy according to organizational goals, market trends, customer demands, and the requirements of other stakeholders etc , contributing to roadmaps, and forming recommendations for best practice. You will contribute to monitoring the effectiveness of specific channels and provide insight and advice on performance indicators and targets.

 Responsibilities:

• Support formulation and implementation of business strategy and rollout of strategic programmes.
• Ensure timely planning and management of regular business reviews, budgets, and strategy offsites.
• Manage unit scorecard process end-to-end and ensure timely business reporting.
• Design customer activation and engagement strategies across the customer lifecycle, from onboarding through to active usage and retention.
• Develop data-led insights to identify business opportunities and response to actionable commercial strategies
• Track overall performance of digital channels regularly and ensure any gaps are closely monitored. Identify growth opportunities to increase revenue and profitability
• Lead continuous user discovery to prioritise user needs in backlogs and roadmaps, transforming digital channels through iterative delivery

Requirements

• University Degree or equivalent, preferably with business management/marketing and product background and at least 12 years of experience.
• Proven experience driving product adoption, customer engagement and digital growth at scale.
• Strong commercial acumen with experience managing business performance, revenue growth and profitability.
• Strong analytical skills with the ability to interpret complex data and translate insights into business actions.
• Experience developing commercial dashboards and defining KPIs.
• Excellent stakeholder management skills with the ability to influence across multiple business functions.
• Experience in planning/executing strategic initiatives to drive business goals.
• Experience in driving marketing and customer communication
• Familiarity with customer analytics, AI-driven insights and digital engagement strategies.
• Experience leading cross-functional transformation or strategic growth initiatives.
• Excellent interpersonal, communication, and teamwork skills.
• Self-motivated with attention to details, strong analytical and organisational skills.

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