Strategy Lead

About Noise
Noise was built on a simple belief: India can build world-class consumer tech. Today, we are India’s #1 smartwatch brand, #2 in TWS audio, with 40M+ users – and now backed by Bose as a strategic investor.
The next phase is sharper: building a globally relevant, AI-native company where every function compounds leverage, not headcount.

Why this role exists
The Founder’s Office is not a support function. It is founder bandwidth, multiplied. The founders have more high-stakes questions than hours – this role takes the ones that are too ambiguous, too cross-cutting, or too important to hand off, and turns them into clarity and motion.
This is a founder-partner role. You will sit where the biggest decisions get made:
● What we bet on next
● How we get there
● What we choose not to do
If your instinct is to wait for instructions, this won’t work. If your instinct is to take the ambiguous problem
and come back with a plan, read on.

What success looks like
Not meetings attended. Not decks produced. Better decisions, made faster – and founders freed to do only what founders can. Leverage, not activity.

What will you own
1. Founder Leverage
Take the problems the founders can’t yet delegate – ambiguous, unowned, high-stakes – and turn them
into owned outcomes. Give the founders back their scarcest resource: attention.
2. Strategic Bets
Drive the hardest cross-functional questions from problem to decision to execution. New markets, new
categories, partnerships– the bets that shape the next five years.
3. Zero-to-One
Stand up for what doesn’t exist yet. When there’s no team, no playbook, and no clear owner, you are the
owner – until it’s real enough to hand off.
4. Company Clarity
Turn founder intent into company direction. Make sure the whole company knows what matters most
right now, and why – and that the top priorities never get lost in the noise.
5. Decision Quality
Bring truth to the table. Cut through opinion with data, sharp framing, and honest options. Make it easy
for the founders to make the right call, fast.
6. Cross-Functional Force
Move across GTM, Product, Design, Tech, and Ops without needing a title to do it. Earn trust fast, align
people who don’t report to you, and make the important things happen.

Who you are
● A first-principles thinker – energised, not paralysed, by ambiguity
● AI-native in how you think and work
● Equally sharp at 30,000 feet and in the detail
● High-agency – you take the problem, not just the task
● Low-ego – you make founders and teams better without needing the credit
● A magnet for trust – people give you the hard problems because you come back with answers
● 6–8 years across high-growth startups, product/tech, consulting, or a founder’s office – with real
ownership of ambiguous, high-stakes work

What won’t work
● Waiting to be told what to do
● Being a note-taker or a meeting scheduler
● Incremental thinking
● Comfort with “good enough”

Why this is a career-defining role
You don’t often get to sit at the centre of a company at this moment – with founder access, a real
mandate, and global ambition – and build the judgment that only comes from being where the biggest
calls get made. This is one of those times.

Job location: Gurugram