Strategy Director

dentsuaegis· Redder Asia Advertising Joint Stock Company
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📍 Ho Chi Minh CityFull time

About this role

The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Job Description: 

Strategic Research & Insight Discovery 

  • Conduct market, industry, and consumer research. 

  • Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks. 

  • Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies. 

Strategy Development & Campaign Narrative 

  • Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs. 

  • Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches. 

  • Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations. 

Cross-Functional Collaboration & Proposal Management 

  • Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions. 

  • Review, refine, and finalize pitch decks/proposals prior to major client presentations. 

  • Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process. 

Client Engagement & Execution Alignment 

  • Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team. 

  • Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables. 

Qualifications & Experience 

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI. 

  • Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts. 

  • Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks. 

  • High flexibility and strong openness to new thinking, modern approaches, and emerging channels. 

  • Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams

Location:

Ho Chi Minh City

Brand:

Dentsu Redder

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Frequently Asked Questions

Is the salary disclosed for the Strategy Director position at dentsuaegis?
The salary for this Strategy Director role at dentsuaegis is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Strategy Director position at dentsuaegis located?
This Strategy Director role at dentsuaegis is based in Ho Chi Minh City. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Strategy Director role at dentsuaegis full-time or part-time?
This is listed as a Full time position. It is posted as a Strategy Director role in the Redder Asia Advertising Joint Stock Company department at dentsuaegis.
Which team or department does the Strategy Director at dentsuaegis belong to?
This Strategy Director position is part of the Redder Asia Advertising Joint Stock Company department at dentsuaegis. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Strategy Director position at dentsuaegis?
Click the "Apply Now" button on this page. You will be redirected to dentsuaegis's official application portal hosted on workday where you can submit your application directly.
When was the Strategy Director job at dentsuaegis posted?
This Strategy Director position at dentsuaegis was posted on Sep 17, 2026. Apply as soon as possible — early applications are often reviewed first.
Strategy Director
dentsuaegis
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