Sr. UX Researcher

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📍 Plano, TX, United States📍 United StatesFull time

About this role

The Senior Usability Researcher will support KFC US’s end‑to‑end experience transformation by planning and executing user research across guest digital channels (app, web, kiosks, delivery marketplaces) and team‑member tools (POS, KDS, restaurant operations platforms). This role generates the insights that help product, design, and engineering teams build intuitive, high‑quality, and operationally efficient experiences.

Scope & Impact

  • Conducts usability testing, field studies, and foundational research to understand guest and team‑member needs.
  • Generates insights that directly shape design decisions, product requirements, and operational workflows.
  • Partners across UX, Product, Engineering, Marketing, and Restaurant Operations to ensure research findings drive action.
  • Helps advance research standards, templates, and processes as part of the growing UX organization.

Research Execution

  • Conduct moderated and unmoderated usability tests for app, web, kiosk, and POS/KDS experiences.

  • Run field research in restaurants to observe workflows, speed‑of‑service challenges, and crew pain points.

  • Perform heuristic evaluations, concept tests, prototype reviews, and comparative studies.

  • Analyze qualitative data and transform it into clear insights, themes, and recommendations.

  • Ensure ethical research practices, accurate documentation, and high‑quality study outputs.


Synthesis & Insight Delivery

  • Create clear, concise research deliverables including journey insights, opportunity maps, and behavior summaries.
  • Communicate findings to cross‑functional teams in a way that clarifies tradeoffs, supports prioritization, and informs roadmaps.
  • Partner with analysts to triangulate user feedback with product data and business metrics when needed.


Cross‑Functional Collaboration

  • Work directly with Product Owners and Designers to refine research questions and evaluate solutions.
  • Collaborate with Engineering to understand constraints and validate feasibility during testing.
  • Partner with Restaurant Operations to coordinate in‑restaurant sessions and validate operational fit.
  • Contribute to usability criteria for the KFC product design system.


Research Operations & Process Improvement

  • Contribute to participant recruiting, screeners, scripts, templates, and research documentation.
  • Help maintain the insight repository to improve organizational memory and reduce redundant research.
  • Support the Senior Researcher and Director of UX in maturing research practices and rituals.
  • 4–6+ years of experience in UX research, human factors, or related applied research roles.
  • Strong understanding of qualitative methods including usability testing, interviews, ethnography, and task analysis.
  • Experience with digital product research (mobile apps, responsive web, kiosks) and interest in operational tools (POS/KDS).
  • Ability to synthesize qualitative data into clear, actionable insights for cross‑functional partners.
  • Familiarity with accessibility evaluation and inclusive‑research practices.
  • Strong verbal and written communication skills with the ability to present findings to mixed audiences.
  • Comfort working in fast‑paced, cross‑functional environments with shifting priorities.
  • Experience with research tools (e.g., UserTesting, UserZoom, Figma for prototypes) is a plus

 

Salary Range: 121,600 - 142,900 + eligible bonus + comprehensive benefits

Frequently Asked Questions

Is the salary disclosed for the Sr. UX Researcher position at KFC Thailand?
The salary for this Sr. UX Researcher role at KFC Thailand is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sr. UX Researcher position at KFC Thailand located?
This Sr. UX Researcher role at KFC Thailand is based in Plano, TX, United States, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sr. UX Researcher role at KFC Thailand full-time or part-time?
This is listed as a Full time position. It is posted as a Sr. UX Researcher role at KFC Thailand.
How do I apply for the Sr. UX Researcher position at KFC Thailand?
Click the "Apply Now" button on this page. You will be redirected to KFC Thailand's official application portal hosted on oraclecloud where you can submit your application directly.
When was the Sr. UX Researcher job at KFC Thailand posted?
This Sr. UX Researcher position at KFC Thailand was posted on Aug 25, 2026. Apply as soon as possible — early applications are often reviewed first.
Sr. UX Researcher
KFC Thailand
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You'll be redirected to KFC Thailand's official application page on oraclecloud.