Sr. Manager, Business Analysis (Customer Centric Planning)

coupanginternal· Customer Service
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📍 Taipei, Taiwan

About this role

The Customer-Centric Planning team is looking for a Sr. Manager, Business Data Analysis to lead our customer insights and analytics function. In this role, you will define the strategic analytics roadmap, manage a team of analysts, and partner closely with executive leadership and cross-functional teams to drive customer experience improvements, mitigate risks, and uncover high-impact growth opportunities. 

This role demands a strategic leader who excels at bridging complex data insights with high-level business strategy. You will thrive in ambiguous environments, taking end-to-end ownership to align cross-functional stakeholders, streamline business processes, and scale analytical frameworks. While leading strategically, you also retain the technical depth to guide your team through complex methodologies and ensure execution excellence on the front line. 

 

What You Will Do 

  • Strategic Roadmap & Vision: Formulate and execute the end-to-end data analytics roadmap for customer-centric planning, aligning analytics initiatives with overarching company strategic goals and growth priorities. 
  • Team Leadership & Development: Lead, mentor, and scale a high-performing team of data and business analysts. Set clear KPIs, foster professional growth, and establish best practices for data storytelling, advanced analysis, and business reporting. 
  • Cross-Functional & Executive Alignment: Act as a trusted advisor to senior business leaders (including Growth Marketing, Operations, and Product). Translate complex data insights into clear, actionable business strategies and drive company-wide adoption. 
  • Strategic Root-Cause & Impact Analysis: Oversee holistic, data-driven root-cause analyses on business and customer pain points. Champion data-backed solutions to improve operational efficiency and customer experience. 
  • Program & Project Governance: Define metrics, goals, frameworks, and success criteria for large-scale, cross-functional programs. Ensure project portfolios meet strategic timelines and deliver measurable ROI. 
  • Analytics Infrastructure & Standards: Guide the design and optimization of executive-level dashboards, analytical frameworks, and data pipelines to ensure scalable and consistent metrics tracking across business units. 

Essential Qualifications 

  • 6+ years of experience in business analysis, data analytics, or business intelligence, with 2+ years of direct people management or substantial matrix management experience (preferably in E-commerce, Marketplace, or Tech). 
  • Proven track record of building analytics roadmaps, leading cross-functional strategic initiatives, and directly influencing C-level/senior executive decisions. 
  • Hands-on proficiency in SQL and advanced analytics tools, with strong experience designing executive visualization dashboards (e.g., Power BI, Tableau). 
  • Demonstrated ability to navigate, manage multiple complex projects simultaneously, and resolve cross-departmental conflicts. 
  • Excellent written and verbal English communication skills to effectively articulate insights to non-technical executive audiences.  

Preferred Qualifications 

  • Experience leading analytics in large-scale e-commerce operations, marketplace ecosystems, or rapid-growth tech environments. 
  • Strong background in diverse customer experience management, process optimization, and growth marketing analytics. 

Frequently Asked Questions

Is the salary disclosed for the Sr. Manager, Business Analysis (Customer Centric Planning) position at coupanginternal?
The salary for this Sr. Manager, Business Analysis (Customer Centric Planning) role at coupanginternal is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sr. Manager, Business Analysis (Customer Centric Planning) position at coupanginternal located?
This Sr. Manager, Business Analysis (Customer Centric Planning) role at coupanginternal is based in Taipei, Taiwan. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Sr. Manager, Business Analysis (Customer Centric Planning) at coupanginternal belong to?
This Sr. Manager, Business Analysis (Customer Centric Planning) position is part of the Customer Service department at coupanginternal. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sr. Manager, Business Analysis (Customer Centric Planning) position at coupanginternal?
Click the "Apply Now" button on this page. You will be redirected to coupanginternal's official application portal hosted on greenhouse where you can submit your application directly.
When was the Sr. Manager, Business Analysis (Customer Centric Planning) job at coupanginternal posted?
This Sr. Manager, Business Analysis (Customer Centric Planning) position at coupanginternal was posted on Jul 29, 2026. Apply as soon as possible — early applications are often reviewed first.
Sr. Manager, Business Analysis (Customer Centric Planning)
coupanginternal
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