Sr Customer Mktng Specialist

This role transforms digital data into clear business intelligence and personalized experiences across Honeywell web properties. It combines hands-on analytics, insight storytelling, stakeholder consulting, experimentation and activation. You will own the journey from an outcome-led question through analysis, recommendation, personalization design, implementation and optimization.

Key Responsibilities

• Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs.
• Understand web personas and use Adobe Analytics, and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities.
• Build clear, credible stories that explain what is happening, why it matters and what stakeholders should do next - going beyond reporting.
• Use insights to prioritize opportunities and define complete personalization use cases covering the audience, behavioral or account signals, experience logic, business objective and success metric.
• Build activities directly or through an agency partner using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations as appropriate.
• Coordinate stakeholders, UX, content, devops and agencies through requirements, QA, UAT and launch; then interpret results, optimize performance and document reusable learnings.
• Pilot uses of Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization, supported by human review, governance, playbooks and training.

You must have

• 5-7 years of relevant hands-on experience across Adobe Experience Cloud - particularly AEM, Adobe Analytics and Adobe Target - to build, analyze and personalize enterprise web experiences.
• Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development.
• Hands-on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting and optimization.
• Hands-on AEM experience, including page authoring, page layouts and reusable Experience Fragments.
• Strong analytical thinking, stakeholder communication, attention to detail and end-to-end ownership.

We Value

• Experience with Adobe Launch or Web SDK, Marketo, Salesforce, Demand base, content or digital-asset platforms, and SEO or search-performance tools.
• Experience with Analytics for Target (A4T), tagging, data-layer validation, consent or privacy considerations, and enterprise measurement governance.
• Excellent stakeholder management and communication skills.

Ability to manage multiple priorities in a matrixed environment

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.