Sr. Connection Planner

Job Description:

People don’t think in media channels. They move between screens, places, conversations, and moments. Good connection planning is about understanding those behaviours and figuring out where a brand can genuinely make a difference.

As a Senior Connection Planner at dentsu, you’ll turn audience behaviour, data, culture, and business objectives into clear thinking on where, when, and how brands should connect with people. You’ll work with Strategy, Investment, Creative, Data, and clients to turn that thinking into plans that make sense for both people and the business.

Bring your media experience. Bring your point of view. Make the thinking count.

About dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Key Responsibilities

• Turn business objectives, audience behaviour, and insight into connection strategies and media plans.
• Figure out the role of channels, audiences, moments, and touchpoints, and how they should work together.
• Use research and data to make clear recommendations on where media investment can work hardest.
• Work with Investment, Creative, Strategy, Data, and other specialists to turn the thinking into connected, effective plans.
• Bring your thinking into client conversations and make recommendations that are clear, relevant, and worth acting on.
• Keep exploring what’s changing across culture, technology, AI, platforms, and consumer behaviour, and bring the useful stuff into the work.

A bit about you

• At least 4 years of experience in media planning, connection planning, communications planning, or a similar role within a media or integrated agency.
• You understand audiences, channels, research, and planning, and know how to connect the dots.
• You’re comfortable with data, but you’re not just reporting numbers. You use them to form a point of view.
• You like getting into the why behind the brief and finding a smarter way to solve it.
• You’re confident working with clients and different teams, and comfortable speaking up when you see a better opportunity.
• You care about the thinking behind the plan and want your work to shape decisions, not just fill the boxes.
  

 Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are a Force for Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That is what we care about.

So, whether you are joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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