Social Media Manager (freelance)

Social Media Manager (Freelance) – Money Coach
Location: The i Paper Headquarters – London, Kensington

Job Introduction

The i Paper is looking for a Social Media Manager to lead day-to-day social content creation for Money Coach, turning our journalism and content into engaging, platform-native posts.

You will be a data-savvy operator, using daily and weekly analytics to inform content decisions, alongside a strong creative instinct for design, captioning and storytelling. You'll work closely with the Head of Social Video, Senior Video Producer and Formats Producers to grow the account's reach and engagement.

This role reports to the Senior Social Video Producer.

Key areas of Responsibility

• Own and manage a 7-day publishing schedule across TikTok and Instagram, spanning flagship formats, reactive video, carousels and static posts
• Move fast to react to breaking news, trends and viral moments, identifying and acting on leading and emerging trends relevant to Money Coach
• Turn stories into scroll-stopping, platform-native content with strong hooks and clear angles that resonate with the audience
• Lead on thoughtful, timely community management - reading and responding to comments and messages, monitoring sentiment, and feeding insights back to stakeholders to inform future reactive content, all with the goal of nurturing and growing a highly engaged audience
• Design carousel and graphic posts in Figma or similar design software, drawing on platform best practice and audience insight to create content intended to drive engagement
• Write platform-native captions aligned to Money Coach's tone of voice
• Drive account growth - focusing on followers, reach and engagement, and continually optimising content by understanding what works on each format and platform
• Use data to track and report on performance, flagging top- and bottom-performing content and actionable insights, and doubling down on what's working
• Work closely with the Head of Social Video, Senior Video Producer and Formats Producers to iterate and improve flagship video formats
• Stay ahead of changes across the social media landscape, advising internal teams on platform updates and supporting early adoption of new features and formats

Key Skills

• Proven experience managing TikTok and Instagram accounts in a brand, media or newsroom environment
• Strong working knowledge of Meta Business Suite and TikTok Studio analytics, with the ability to translate data into content recommendations
• Familiarity with native platform and third-party scheduling tools, such as Dash Social
• Confident design skills in Figma or equivalent design software, with a strong eye for visual storytelling and the ability to produce polished, on-brand graphics
• Excellent platform-native copywriting skills and an understanding of what drives engagement on each platform
• Strong organisational skills, with experience maintaining content calendars and shared trackers
• Experience in using Native and external scheduling tools (Dash Social)
• Strong communication skills, including the ability to liaise with cross-functional stakeholders
• An experimental, creative approach to growth - comfortable testing, iterating and killing underperforming formats quickly
• Experience in community management, including responding to audience comments and messages in a thoughtful, on-brand tone, and using audience feedback to inform content decisions

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.