Social Media Specialist
About this role
UWorld is a global leader in comprehensive academic and professional education. We have helped millions of undergraduate, graduate, and professional students prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality social media content that drives engagement and empowers success.
As a full-time, onsite Social Media Specialist, you will have the opportunity to develop, execute, and manage the organic social media strategy for several of our verticals. You will work directly with skilled product marketing managers to develop detailed content calendars, create engaging content (text, images, videos, and other formats), schedule posts, monitor comments, and analyze performance.
You will be successful in this role if you generate new followers, build awareness for multiple verticals and products, produce quality posts and campaigns (we’d love to go viral more!), drive product sales, and address challenges in a timely and respectful manner. Bonus points if you’ve sourced, negotiated with, and built relationships with niche, micro, and macro influencers.
Responsibilities include (but are not limited to):
- Brainstorming content ideas for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X
- Planning content calendars for all social media channels at least 1 month ahead
- Creating unique and engaging written and video content and graphics
- Scheduling and posting content
- Monitoring social media channels
- Responding to comments and messages on UWorld channels, and liking, following, and commenting on other relevant social media posts
- Compiling and reporting social media metrics
- Identifying, researching, and contacting relevant influencers who align with vertical goals
- Analyzing trends and best practices as social media channels evolve
- Manage social media presence at conferences or other UWorld or industry events
Preferred (and bonus points):
- Knowledge of Sprout Social and Canva
- Experience with influencer marketing
- SEO knowledge and the connection with social media
- Ability to travel up to 25% of the time
Requirements:
- Bachelor’s degree in marketing, business, communications, or related field
- 5+ years of professional experience managing multiple social media channels in a corporate or agency environment
- Extensive knowledge of posting guidelines, trends, and best practices for Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Reddit, and Google (reviews)
- Proven experience creating unique and engaging written and video content and graphics for multiple social media channels (a portfolio showcasing your work is essential)
- Experience with at least one social media management platform
- Proficiency in compiling and reporting social media metrics
- Ability to create compelling graphics following brand guidelines
- Propensity to excel and thrive in a fast-paced, dynamic environment with tight deadlines and changing demands
- Strong written, verbal, and interpersonal skills and the ability to collaborate across teams
- Excellent grammar skills and attention to detail
- Ability to react in a professional manner to direct feedback and constructive criticism
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