Social Media Specialist

thatgamecompany· Marketing
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📍 China - ShanghaiFullTime

About this role

Role Overview

Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.

Key Responsibilities

  • Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.

  • Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.

  • Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.

  • Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.

Requirements

  • Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.

  • Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).

  • Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.

  • Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.

  • Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

Frequently Asked Questions

Is the salary disclosed for the Social Media Specialist position at thatgamecompany?
The salary for this Social Media Specialist role at thatgamecompany is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Social Media Specialist position at thatgamecompany located?
This Social Media Specialist role at thatgamecompany is based in China - Shanghai. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Social Media Specialist role at thatgamecompany full-time or part-time?
This is listed as a FullTime position. It is posted as a Social Media Specialist role in the Marketing department at thatgamecompany.
Which team or department does the Social Media Specialist at thatgamecompany belong to?
This Social Media Specialist position is part of the Marketing department at thatgamecompany. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Specialist position at thatgamecompany?
Click the "Apply Now" button on this page. You will be redirected to thatgamecompany's official application portal hosted on ashby where you can submit your application directly.
When was the Social Media Specialist job at thatgamecompany posted?
This Social Media Specialist position at thatgamecompany was posted on Aug 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Social Media Specialist
thatgamecompany
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You'll be redirected to thatgamecompany's official application page on Ashby ATS.