Social Media Manager, Digital

Closing date for applications, August 23rd at 11:59pm UK time.

Overview of Job 

As part of a strategic partnership between IMG and The R&A, this role will be embedded within The R&A’s management structure, working primarily on The R&A’s amateur events throughout the year.  

Employed by IMG, your primary client will be The R&A and you will be a core member of The R&A’s content team. You will also be a part of IMG digital’s wider team, growing your expertise as a digital practitioner in the sports industry.  

The R&A is a leading body within the world of golf and engages and supports activities to ensure it is a thriving sport for all on a global scale.  

Its responsibilities include governing the Rules of Golf, staging The Open, golf’s original championship, and developing the sport. Each year, the R&A also stages the AIG Women’s Open and works with the DP World Tour to stage the Senior Open presented by Rolex.  

As Social Media Manager for The R&A, you will be responsible for the management and delivery of social media content and management of The R&A amateur social media channels.  

As part of the role, you will work with our selected agencies and internal stakeholders to creatively formulate plans and deliver social content year-round.  

The ideal candidate will be a social media expert and will drive creativity and quality to our social media audience. 

Key Responsibilities and Accountabilities 

• Be responsible for managing the social media accounts for The R&A amateur events  

• Work with agencies to ensure creation, scheduling and posting of social content  

• Help formulate and implement social strategies that align with wider business goals  

• Work with The R&A marketing team to maximise social content opportunities  

• Take ownership of the creation and delivery of social content that aligns to the agreed strategy  

• Ensure social opportunities are maximised for key pieces of content that are created throughout the year, occasionally capturing content through your own means  

• Oversee the production of social assets, from ideation to publication ensuring quality and correct brand positioning  

• Be at the forefront of community management of The R&A amateur channels  

• Support other departments in The R&A to ensure optimal output of all assets and messaging  

• Support the delivery of commercial assets & branded content for social media  

• Build a community management plan and track sentiment across social posts  

• Provide regular reporting updates for social performance and other key metrics to the wider team  

• Be required to work occasional weekends and extra hours as required, particularly during The Open, AIG Women’s Open and amateur events when you will need to be available to work the entire week(s)  

Knowledge and Experience 

• In-depth knowledge of social media and social media trends is essential  

• Knowledge of and interest in golf is essential  

• 4+ years experience working in a social media role  

• A degree in journalism, marketing or a similar field is desirable  

• Knowledge of branding, both visually and through tone of voice, is desirable  

• Experience with content management systems (CMS) is highly desirable  

• Past experience of working closely with performance marketing teams on paid campaigns  

• The ability to work in native analytics platforms and experience with analytics is highly desirable