Social Media Manager
welltech
Social Media Manager
welltech· Marketing
About this role
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.
What We're Looking For
We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.
You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.
You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.
Key Responsibilities:
Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.
Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.
Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.
Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.
Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.
Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.
Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.
Required skills
Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.
Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.
A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.
A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.
Experience developing social strategies, content calendars, creative concepts, and briefs.
Experience working with creators, freelancers, agencies, designers, or other content partners.
Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.
Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.
Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.
Working proficiency in English B2 or above
Nice to haves:
Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.
Experience with social analytics and reporting tools and a strong understanding of social KPIs.
Experience working with influencers or content creators.
A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.
Candidate journey
⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation
Check out some of our products:
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit — http://walkfit.pro
Frequently Asked Questions
Is the salary disclosed for the Social Media Manager position at welltech?
The salary for this Social Media Manager role at welltech is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Social Media Manager job at welltech remote?
Yes, this Social Media Manager position at welltech is remote, with team members based in Cyprus, Ukraine. You can work from home or anywhere in the supported regions.
Is the Social Media Manager role at welltech full-time or part-time?
This is listed as a FullTime position. It is posted as a Social Media Manager role in the Marketing department at welltech.
Which team or department does the Social Media Manager at welltech belong to?
This Social Media Manager position is part of the Marketing department at welltech. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Manager position at welltech?
Click the "Apply Now" button on this page. You will be redirected to welltech's official application portal hosted on ashby where you can submit your application directly.
When was the Social Media Manager job at welltech posted?
This Social Media Manager position at welltech was posted on Sep 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Social Media Manager
welltech
You'll be redirected to welltech's official application page on Ashby ATS.