Social Media & Lead Generation Assistant for an Industrial Software Developer in Australia (Home Based Part Time)

• Develop and manage a social media content calendar for Facebook and LinkedIn, approximately 3–5 posts per week. • Create engaging visual content using the client's photos, software screenshots and other supplied materials, including before-and-after style graphics. • Prepare captions and content for client approval before anything is published. • Research and identify relevant Australian Facebook groups, LinkedIn communities and industry networks. • Engage authentically in relevant conversations around workshop efficiency, inventory management and material waste. • Avoid spammy or overly sales-focused engagement and follow the client's approved messaging and FAQ guidelines. • Proactively research and identify suitable Australian businesses, particularly custom cabinetmakers, commercial joiners, shopfitters and stone fabricators. • Identify potential decision-makers and initiate appropriate conversations where approved. • Screen and qualify incoming leads using the client's qualification process. • Confirm the prospect's business type, role, workshop operation and specific material/inventory challenges. * Identify whether the prospect has genuine interest and intent to speak with the founder. • Record qualified leads and relevant information in the shared tracker or CRM. • Provide clear notes on the prospect, business, decision-maker and specific pain points before handing the lead to the founder. • Maintain strict approval processes, with no public content or outreach templates being published or used without client approval.