SMM, Strategy-GUGY-上海

DUTIES & RESPONSIBILITES

Business planning responsibilities 40%

• Support Brand Teams to focus on main growth drivers
• Support Brand Teams to set up appropriate Brand KPIs and to follow up the execution
• Support cross-functional brand teams to deliver integrated brand plans
• Support to connect brand strategy (Brand Plan) to programs and campaigns (Brand Experience Plan) so that customer priorities get pulled through to the next level of operational planning and execution
• Support Brand Teams to dig deep insights based on market understanding and facts
• Enable senior management to evaluate Brand Plans through a consistent lens
• Provide teams with new and innovative analytical tools to interpret data and make more informed allocation and investment decisions

Project Management 20 to 40%

• Set up project management framework/tool for launch excellence
• Develop project management tools
• Set up cross-functional work streams
• Provide constructive feedback to improve overall launch plan
• Monitor/ drive project progress
• Regularly monitor project progress to make sure on-time achievement of milestones/ KPIs
• Organize overall and work-stream level cross-functional team meetings
• Make records of the agreement/ issues/ next steps proposed in the meeting
• Secure visibility of project progress/risks across launch teams
• Generate reports to senior management team on timely basis
• Escalate issues through proper line when necessary
• Identify risks/ support mitigation actions
• Identify potential risks and support mitigation plan
• Accelerate problem solving through proper escalation
• Organize best practice sharing from other brands/ companies/ markets

Strategic initiatives and other project responsibilities  20 to 40%

• Strengthen global communication
• Lead key strategic initiatives that will ultimately enable AZ China to develop and implement winning commercial strategy

JOB REQUIREMENTS

• Bachelor's degree and above, preferably in Science, Business, Finance, Marketing or other relevant areas, MBA degree is highly preferred
• Minimum 3 years’ experience in pharmaceutical industry, preferably in brand marketing, strategic planning, business development and / or management consulting
• Strong business acumen and strategic thinking ability
• Strong communication and presentation skills
• Proficient in oral and written English
• Experience in new product launch readiness in pharmaceutical industry is preferred
• Excellent interpersonal skills
• Excellent Project Management capabilities
• Experience and proven success in working with cross-functional teams
• Quick learning ability

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.