Product Owner
guidehouse
SEO-Driven Product Owner (US-Focus)
growthleads· Content
About this role
Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.
About the role
We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.
What you'll do
- Oversee and manage one or more affiliate websites, ensuring their growth and performance.
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
- Optimize site usability, content strategy, and overall user experience.
- Conduct market and competitor analysis to identify trends and opportunities.
- Monitor performance metrics, prepare reports, and adjust strategies accordingly.
- Develop and manage project budgets, timelines, and resources efficiently.
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
What we're looking for
- Minimum 2 years of experience as a project manager in online marketing.
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment.
- Hands-on experience with WordPress and managing content-driven sites.
- Proven ability to lead and manage small teams effectively.
- Experience in project management methodologies (e.g., Scrum, Agile).
- Native English speaker (American English preferred).
- Creativity in developing new content and marketing concepts.
- Proactive, adaptable, and highly collaborative.
What we offer
- Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking
- Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product
- Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work
Frequently Asked Questions
Is the salary disclosed for the SEO-Driven Product Owner (US-Focus) position at growthleads?
The salary for this SEO-Driven Product Owner (US-Focus) role at growthleads is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the SEO-Driven Product Owner (US-Focus) job at growthleads remote?
Yes, this SEO-Driven Product Owner (US-Focus) position at growthleads is remote, with team members based in Malta, Remote. You can work from home or anywhere in the supported regions.
Is the SEO-Driven Product Owner (US-Focus) role at growthleads full-time or part-time?
This is listed as a Full Time position. It is posted as a SEO-Driven Product Owner (US-Focus) role in the Content department at growthleads.
Which team or department does the SEO-Driven Product Owner (US-Focus) at growthleads belong to?
This SEO-Driven Product Owner (US-Focus) position is part of the Content department at growthleads. See the full job description for more information about the team structure and responsibilities.
How do I apply for the SEO-Driven Product Owner (US-Focus) position at growthleads?
Click the "Apply Now" button on this page. You will be redirected to growthleads's official application portal hosted on bamboohr where you can submit your application directly.
When was the SEO-Driven Product Owner (US-Focus) job at growthleads posted?
This SEO-Driven Product Owner (US-Focus) position at growthleads was posted on Jul 17, 2026. Apply as soon as possible — early applications are often reviewed first.
SEO-Driven Product Owner (US-Focus)
growthleads
You'll be redirected to growthleads's official application page on bamboohr.