Growth Marketing Manager
Valsoft Corporation
Senior User Acquisition Manager - Growth
welltech· Marketing
About this role
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.
What We're Looking For
We're looking for a highly analytical and experimentation-driven User Acquisition Manager to join our team and help identify the next scalable acquisition opportunities beyond our core channels.
This role will focus on discovering, testing, and validating new user acquisition channels, with a particular emphasis on TikTok, Pinterest, X, Snap, and emerging platforms. Unlike traditional UA roles focused primarily on scaling established channels, this position is centered around experimentation, learning, and unlocking new growth opportunities through structured testing.
✨ Key Responsibilities:
Own the testing and validation of new user acquisition opportunities across channels such as TikTok, Pinterest, X, Snap, Meta, and other emerging advertising platforms.
Design and execute structured experimentation roadmaps to evaluate new channels, audiences, bidding strategies, campaign structures, creative concepts, funnels, and acquisition approaches.
Apply deep Meta Ads expertise and best practices to inform testing strategies across both established and emerging channels, while also running experiments on Meta when relevant.
Build clear testing frameworks and hypotheses, ensuring experiments are statistically sound and generate actionable business insights.
Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities.
Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B testing.
Leverage Tableau and other BI tools to build reporting, uncover insights, and support strategic decision-making.
Partner closely with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and experiment design.
Apply strong attribution and incrementality knowledge when evaluating channel performance and making investment decisions.
Leverage AI tools to accelerate creative ideation, performance analysis, reporting automation, and workflow efficiency.
Stay ahead of industry trends, emerging platforms, and new advertising opportunities that could become future growth drivers for the business.
The ideal profile:
3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies.
Strong hands-on experience managing and optimizing campaigns on Meta Ads, with a deep understanding of platform best practices, campaign structures, audience strategies, bidding approaches, measurement, and scaling methodologies.
Experience managing campaigns across additional channels such as TikTok, Pinterest, X, Snap, or other emerging acquisition platforms.
Proven experience designing and executing A/B tests and experimentation frameworks, with the ability to derive actionable insights from results.
Strong analytical mindset with advanced experience using Tableau (required) and other BI tools such as Looker.
Experience with AppsFlyer, Adjust, or similar mobile attribution platforms.
Strong understanding of mobile app marketing, Web2App funnels, attribution, and performance measurement.
Advanced Excel / Google Sheets skills
English proficiency (C1 or higher)
Hiring Journey:
⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
Frequently Asked Questions
Is the salary disclosed for the Senior User Acquisition Manager - Growth position at welltech?
The salary for this Senior User Acquisition Manager - Growth role at welltech is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Senior User Acquisition Manager - Growth job at welltech remote?
Yes, this Senior User Acquisition Manager - Growth position at welltech is remote, with team members based in Bulgaria, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Ukraine. You can work from home or anywhere in the supported regions.
Is the Senior User Acquisition Manager - Growth role at welltech full-time or part-time?
This is listed as a FullTime position. It is posted as a Senior User Acquisition Manager - Growth role in the Marketing department at welltech.
Which team or department does the Senior User Acquisition Manager - Growth at welltech belong to?
This Senior User Acquisition Manager - Growth position is part of the Marketing department at welltech. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior User Acquisition Manager - Growth position at welltech?
Click the "Apply Now" button on this page. You will be redirected to welltech's official application portal hosted on ashby where you can submit your application directly.
When was the Senior User Acquisition Manager - Growth job at welltech posted?
This Senior User Acquisition Manager - Growth position at welltech was posted on Jun 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior User Acquisition Manager - Growth
welltech
You'll be redirected to welltech's official application page on Ashby ATS.