Senior Specialist, Digital Marketing

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.

We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we’ll help them continue to grow as their needs and ambitions change.

At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.

We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

• Supports the execution of the digital marketing campaigns and programs in line with the company's overall marketing objectives • Implements search engine optimization (organic performance) best practices for website content and supports search engine marketing (SEM) campaigns by optimizing ad copy and monitoring • Monitors owned and external channels for conversations and trends related to company brand and feeds insights back in order to align with digital marketing tactics • Follows digital marketing trends and identifies ways to improve the organization's' own and external channels • Maintains and updates dashboards, data visualizations, and campaign and website performance reports • Sets up, runs and monitors paid campaigns on different channels • Sets up automated talent engagement messages and journeys • Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activities Grade Descriptor • Requires working knowledge of own discipline and a basic understanding of concepts and procedures in related disciplines • Demonstrates knowledge of the company, processes and customers • Performs a range of assignments related to discipline • Uses prescribed guidelines or policies in analyzing situations and resolving problems to deliver continuous business results • Receives a moderate level of guidance and direction; may provide informal guidance to new team members • Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent • Explains factual, sometimes complex and potentially dynamic information to others in straightforward situations.

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