Senior Product Marketing Manager, HR (Hybrid in SF or NYC)

About the role

Rippling’s core HR platform is the foundation of everything we do—from hiring and onboarding to performance, compliance, and workforce management. As we continue to scale, we need product marketers who can tell cohesive, customer-first stories across this surface area and support growth across both new logo and existing customer motions.

As a Product Marketing Manager, you’ll work across multiple core HR products, partnering closely with Sales, Product, and the rest of Marketing to create messaging, narratives, and enablement that drive pipeline and help sales win. You’ll translate product innovation and customer insights into clear, compelling stories for buyers, and ensure those stories show up consistently across sales conversations, launches, and marketing programs.

This role is ideal for a strong storyteller who enjoys working across problem spaces, thrives in a fast-paced environment, and is energized by close collaboration with sales. You’ll be hands-on across solution storytelling for new logo deals, cross-sell and adoption motions, and broader GTM efforts that support Rippling’s growth.th

This role sits within the GTM Marketing organization.

What you will do

• Develop and evolve messaging, positioning, and narratives across Rippling’s core HR products
• Create sales enablement and buyer-facing assets—including pitch decks, one-pagers, talk tracks, and case studies—to support both new logo and expansion motions
• Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
• Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
• Build campaigns and content that generate pipeline and support sales conversations across channels
• Conduct customer and market research to inform personas, messaging, and GTM strategy
• Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
• Track performance of campaigns and sales assets and iterate based on data and field feedback
• Support a flexible team model by moving between problem spaces as business priorities shift
• Track performance of campaigns and assets and iterate based on data and field feedback

What you will need

• 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
• Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
• Experience supporting sales teams with enablement, messaging, and deal-facing content
• Comfort working across multiple products or problem areas rather than a single owned surface
• Analytical and customer-driven mindset; you use insights to guide decisions
• Excellent written and verbal communication skills
• Bias toward action, high ownership, and comfort in fast-paced environments
• Strong cross-functional collaboration skills across Sales, Product, and Marketing

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

You will be based in our SF or NYC office and will be required to be in office 3x/week.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.