Senior Product Manager - Sportsbook Discovery

The Wow

Shape the next generation of our player-facing Sportsbook experience by turning customer, commercial and market insights into validated product opportunities. You will lead discovery from problem framing through concept validation, helping us evolve a competitive, intuitive and engaging front-end product.   

A taster of what you will be involved with: 

• Lead end-to-end product discovery for player-facing Sportsbook improvements, including new features, UX/UI enhancements and new betting experiences.  

• Translate strategy and customer problems into clear hypotheses, concepts, requirements and measurable success criteria. 

• Use AI as a practical product and discovery tool to identify opportunities, accelerate insight generation and experimentation, and help create smarter, more personalised and ntuitive Sportsbook experiences. 

• Collaborate closely with Product, Design, User Research, Engineering, Commercial teams and other stakeholders to frame customer problems and prioritise opportunities.  

• Support the transition from discovery into delivery, maintaining alignment on the intended customer outcome and monitoring whether initiatives achieve the agreed success criteria.  

• Continuously benchmark our Sportsbook experience, relevant digital products and emerging technologies to identify opportunities for improvement.  

What we are looking for

• Significant Product Management experience, including ownership of complex customer-facing digital products and end-to-end discovery.  

• Strong Sportsbook knowledge and a solid understanding of customer behaviour, industry trends and competitive dynamics. Understanding of trends and industry dynamics in Sportsbook 

• Hands-on experience with qualitative and quantitative discovery methods, experimentation, prototyping and outcome-based product development. 

• Excellent communication and influencing skills, with the ability to create clarity, challenge constructively and align senior stakeholders.  

• A relevant degree or equivalent practical experience.  

What we offer

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.


If you are interested to learn more, please apply with your CV in English.

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