Senior Principal Engineer, Global Product Management

Job's mission

What you will be working on

• Build and maintain strong relationships with key customers, industry partners, and technology stakeholders to understand emerging market requirements and technology trends.
• Lead technical and business discussions with customers to gather product feedback, identify growth opportunities, and support business development activities.
• Conduct detailed market analysis, customer segmentation, competitive benchmarking, and technology trend assessments to support strategic decision-making.
• Develop, maintain, and communicate product roadmaps aligned with customer requirements, market opportunities, and ASM business objectives.
• Prioritize product investments and development activities based on market demand, competitive positioning, and business impact.
• Own and maintain Market Requirement Specifications (MRS) to ensure product development priorities align with customer needs and business strategy.
• Collaborate with Product Development, Sales, Applications, and Business Unit teams to define product requirements and support roadmap execution.
• Support business planning activities including forecasting, budgeting, operational reviews, market assessments, and long-term growth planning.
• Develop business cases and financial analyses including Total Cost of Ownership (TCO), Net Present Value (NPV), and Internal Rate of Return (IRR) evaluations for new product initiatives.
• Lead new product introduction and commercialization activities, including market validation, business planning, product positioning, and launch execution.
• Partner with engineering teams to translate customer requirements into actionable product specifications and development priorities.
• Develop customer-facing presentations, technical marketing content, product launch materials, conference collateral, and sales enablement resources.
• Deliver product and technical training to internal stakeholders, including sales, field, and customer support organizations.
• Support customer demonstrations, technology evaluations, industry conferences, and strategic marketing initiatives.
• Provide market intelligence, competitive insights, and strategic recommendations to senior management and executive leadership.
• Develop go-to-market strategies and product portfolio recommendations for future technology generations and growth opportunities.
• Influence long-term product and technology investment decisions through market analysis, customer engagement, and business justification.

What we are looking for

• Bachelor’s degree in Engineering, Physics, Materials Science, Chemistry, Semiconductor Engineering, or a related technical discipline.
• Minimum 12+ years of experience in the semiconductor industry, semiconductor equipment sector, or closely related high-technology industries.
• Strong understanding of semiconductor manufacturing processes, capital equipment platforms, and semiconductor device technologies.
• Proven experience in product management, technical marketing, business development, or strategic market-facing roles.
• Experience engaging directly with customers, strategic partners, and cross-functional global teams.
• Strong analytical skills with the ability to translate market insights into product and business strategies.
• Demonstrated ability to influence decision-making across engineering, commercial, and executive organizations.
• Excellent communication and presentation skills for both technical and executive audiences.
• Fluent English communication skills, both written and spoken.

What sets you apart

• Advanced degree (Master’s or PhD) in a semiconductor-related technical field.
• Deep expertise in deposition technologies, including ALD, PECVD, Epitaxy, or adjacent semiconductor process technologies.
• Experience managing global semiconductor product portfolios across multiple markets and applications.
• Proven track record of successfully launching new semiconductor products from concept through commercialization.
• Strong knowledge of semiconductor market dynamics, customer technology roadmaps, and competitive landscapes.
• Experience developing business cases, product profitability analyses, and strategic growth initiatives.
• Ability to operate effectively in a highly matrixed, global environment while balancing technical and commercial priorities.
• Working proficiency in Korean or Japanese is advantageous.